From there, you have to sell it. In a lot of ways, the internal Golin team is both your ally and your client. You have to make them believe in the recommendations that you are making. This can take the form of a quick, but well-informed email, a meeting on Teams, or a formal presentation deck with cool visualizations that help tell your story. That’s why our ideal candidate not only has an interest in how social media and earned media campaigns tick, but at the core, is a great marketer and communicator. This is a must.
Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to:
Help lead the insights and analytics team, directing and managing multiple analysts to deliver award-winning client work on time and on budget
Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns
Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
Work closely with other junior and senior team members to compile, synthesize and analyze data sets. As well as, assisting with report creation and presenting to the client.
Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
Understand social channels and identify emerging opportunities for a diverse client set
Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
Basic understanding of principles of communications, digital marketing, and news media
Strong verbal and written communication, organizational and time-management
Experience working with or interest in data visualization tools and creative ways to display information
Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
Show enthusiasm, passion and curiosity about digital/social/earned media analytics
Possess critical thinking and problem-solving skills
Know how to prioritize and be adaptive to change
Be highly motivated and eager to learn
What You Have
A Bachelor’s degree
5-8 years of experience in digital analytics, market research or related field; agency experience preferred
You must have knowledge and be comfortable working in Microsoft Office tools, specifically Excel. You must know what a Pivot Table is and know how to use it.
Golin Ketchum is proud to be an Equal Opportunity/Affirmative Action employer. Golin Ketchum recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 


To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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