The ideal candidate combines strong analytical and BI capabilities with a solid understanding of how data moves across a modern marketing ecosystem — from ingestion and identity resolution within a CDP to audience creation, activation across media and CRM channels, and performance measurement.
This is not a purely technical or reporting-focused role. We are looking for someone who can connect data, technology, activation, and business objectives, translating complex datasets and platforms into actionable insights and strategic recommendations for our clients.
The successful candidate should understand — or be able to quickly develop an understanding of — the specific challenges associated with healthcare data and omnichannel marketing, including:
HCP and consumer/patient audiences
Healthcare-specific identifiers and data sources
Privacy, consent, and regulatory considerations
HCP engagement and prescribing journeys
Paid and non-personal promotion channels
First-party and third-party healthcare data
Measurement challenges within regulated environments
This role will work within an evolving modern marketing and data ecosystem that includes:
Salesforce Data Cloud – CDP, identity resolution, unified profiles, segmentation, and audience activation
Salesforce Marketing Cloud – CRM, marketing automation, personalization
Google Analytics 4 – digital behavioral analytics and measurement
Databricks – advanced analytics, data intelligence, and AI
The Trade Desk and other media platforms – audience activation and media measurement
BI and data visualization tools – Looker, Tableau, PowerBI
SQL and analytical/modeling/data manipulation environments including Python
Key Responsibilities
Omnichannel Analytics & Insights
Conduct advanced analyses across digital, CRM, media, and customer/HCP data to identify behavioral patterns, audience opportunities, journey insights, and optimization opportunities.
Move beyond reporting to identify why performance is changing, what opportunities exist, and what actions should be taken next.
CDP, Data & Audience Science
Work hands-on with Salesforce Data Cloud and Marketing Cloud Personalization to explore customer/HCP profiles, attributes, behaviors, segments, and audiences.
Prepare and transform data from CDP to analytics and AI-enabled platforms including Databricks
Support the identification, definition, sizing, and validation of audiences for activation across CRM, marketing automation, and paid media.
Media & Activation Analytics
Support CDP-to-media use cases, including audience activation with DSPs and media partners such as The Trade Desk, Meta or Google.
Analyze audience activation performance, match rates, reach, engagement, conversion, and other relevant media outcomes and evaluate opportunities to use first-party data and CDP audiences to improve targeting, suppression, personalization, and media efficiency.
BI & Advanced Analytics
Perform exploratory and advanced analytics using multiple structured and behavioral data sources. Work with Databricks and AI-enabled analytics capabilities to support deeper audience intelligence, predictive analysis, behavioral modeling, and emerging AI-driven marketing use cases.
Identify opportunities to evolve from descriptive analytics toward predictive and prescriptive analytics.
Required Skills & Experience
4+ years of experience in marketing analytics, customer analytics, digital analytics, BI, marketing technology, or related fields.
Strong SQL skills and experience working with large and complex datasets
Experience with CDPs, customer data platforms, or audience management environments
Strong understanding of data ingestion, data models, identity resolution, segmentation, and audience activation concepts
Experience in building ETL (Extract, Transform, Load) processes
Experience analyzing digital marketing, CRM, customer, or media data
Experience with BI and data visualization tools
Familiarity with digital analytics platforms such as Google Analytics
Exposure to predictive analytics, machine learning, or AI-driven marketing analytics
Ability to understand technical data flows and communicate effectively with fellow data practitioners and technology teams
Strong communication and storytelling skills, including the ability to present analytical findings to non-technical stakeholders
Ability to operate in a consulting or agency environment across multiple disciplines and stakeholders.
Preferred Qualifications
Experience with Salesforce Data Cloud, and/or Salesforce Marketing Cloud, Marketing Cloud Personalization
Experience with Databricks or comparable cloud data and analytics platforms
Experience with media activation platforms
Experience in pharmaceutical, healthcare, or life sciences marketing and platforms like IQVIA
Understanding of HCP and patient/consumer data ecosystems
Experience with audience analytics, customer segmentation, identity resolution, and omnichannel measurement
Experience translating marketing use cases into data, technology, and measurement requirements.
The salary range for this position is $80,000 to $90,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
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- $80,000-$90,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
