Conduct advanced analyses on digital datasets to derive actionable insights
Generating insights, making optimization recommendations to fuel business reviews
Building and presenting clear, story-driven presentations of measurement results
Required Skills and Experience
Knowledge and Experience working with broad range of measurement techniques such as MTA, MMM, Brand lift studies, experimentation, etc.
Experience using SQL, Python and R is preferred
Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
Strong communication and project management skills
Desired Skills and Experience
Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
Familiarity with ad tech ecosystem, media planning, and data visualization tools
Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
Familiarity with experimentation and digital maturity concepts
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers
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