They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment.
They will be tasked to manage up to director level and supervise the analyst’s day-to-day activities making sure that their growth as digital media professionals is of utmost importance
Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms
Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences
Analyze historical and current campaign results to optimize learning and ensure continuous improvement
Process and analyze competitive media activity in the marketplace
Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks
Ensures strategic consistency across all elements of plan development and implementation
Establishes timetables for development of digital plans and manages expectations on deliverables
Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned
Effectively manage and develop junior team members (mentoring, training, etc.)
Ability to problem solve, such as finding solutions for issues not yet attempted
Ability to present recommendations/ideas to client and internal team
Ability to effectively merchandise successes to the client
Help educate client team on latest trends, best practices, technologies, etc.
Qualifications
3+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
Experience in nuanced products and processes, such as SPO and Programmatic OTT
Successful client-facing experience as well as experience with managing external partner relationships
Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific, but experience with other ad servers is a plus)
Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms
Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
Negotiation skills for planning efficient data and inventory deals with publisher partners
Confident in analyzing and acting on marketing data
Experience in development and training of junior team members
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
- #LI-CP1
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- $80,000-$90,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
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