Responsibilities
1. Audience Data & Segmentation Strategy
Partner closely with Mercedes-Benz stakeholders to structure, organise and maximise the value of first and third-party data
Translate business objectives into practical audience definitions and segment strategies
Expand audience marketplace strategies to convert user interaction into sales
2. Audience Insight Development
Assist with the development of audience insights and profiling, combining first-party data, Acxiom data and other partner sources
Identify key behavioural, demographic and attitudinal drivers that inform planning and creative strategy
Support ongoing insight generation to inform campaign optimisation and test learnings
3. Audience Strategy Across the Funnel
Work with strategy and planning teams to map audiences across the full customer journey
Ensure consistent use of centralised audiences to contribute to more cost effective outcomes
Embed audience-first thinking into comms planning processes
Support local markets in adaptation of audiences
4. Activation & Operationalisation
Partner with regional and local market teams to ensure audiences are effectively translated into platform-specific executions
Support the implementation, QA and governance of audience deployment across channels
Troubleshoot and resolve issues related to addressability, match rates, and activation gaps
Ensure consistency between planned audiences and executed targeting strategies
5. Audience Performance & Test & Learn
Define and deliver audience-level performance reporting and analysis
Track delivery, reach, engagement and conversion performance by audience segment
Research and communicate with third party suppliers to identify testing opportunities
Clearly communicate results and implications to both client and internal teams
What You Will Bring
Experience in audience analytics, data strategy, or digital/media analytics roles
Strong hands-on experience with segmentation, profiling and audience strategy execution
Working knowledge of first-party data ecosystems, CRM data, CDPs and identity resolution
Experience leveraging third-party datasets (e.g. Acxiom or similar) in media planning and activation
Understanding of how audiences are activated across key platforms (programmatic, social, search)
Hands on experience across channel platforms to provide governance, set up and optimisation support
Experience working with cross-functional teams (strategy, planning, activation)
Strong attention to detail with ability to manage delivery and execution quality
Excellent communication and team management skills



Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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