Lead influencer strategy: define creator roles, archetypes, and content narratives; align to platform behaviors and cultural moments.
Translate Omni and Q insights into performance-optimized strategies across paid/owned/earned influencer and broader media channels.
Develop creative briefs, reverse briefs, and media packages that connect storytelling with distribution and measurement.
Establish channel and content effectiveness benchmarks; set hypotheses, KPIs, and test-and-learn agendas.
Activation Oversight & Excellence
Partner with Creator Activation team to ensure strategic alignment from contracting through delivery, including content quality, brand safety, and on-time execution.
Ensure timely reporting, post-campaign readouts, and codified learnings; drive continuous optimization across content, channel mix, and investment.
Leverage OMG’s influencer tech platform for discovery, vetting, review, and benchmarking; provide feedback to enhance roadmap and tooling.
Measurement, Insights & Performance
Partner with Analytics and Media Science to define success metrics (brand, commerce, and full-funnel KPIs), test designs, and learning agendas.
Connect content and media signals to business impact; elevate what to scale vs. what to sunset, and why.
Champion cohesive measurement across ad and organic influencer outputs; establish standards for incrementality, quality, and ROMI.
People Leadership & Practice Building
Uplevel and educate strategists and managers to raise the bar on consumer insight, storytelling, and strategic thinking.
Run internal training and playbook development on modern strategy craft, influencer/creator best practices, and platform evolutions.
Contribute to thought leadership and case studies; represent Creo in client rooms and OMG forums as a strategic voice for creator-led media.
Foster a culture of curiosity, collaboration, and “find a better way” problem-solving.
QUALIFICATIONS
7–10+ years in strategy (media, communications, or account planning) with proven leadership of large, multi-channel initiatives.
Strong media planning fundamentals and fluency in digital innovation, influencer partnerships, and emerging platforms.
Demonstrated experience building data-driven, creator-led strategies and connecting them to measurable brand and business outcomes.
Comfortable with programmatic principles and industry planning/research tools; understanding of how creator content integrates with paid media.
Deep audience insight capabilities—able to translate research and cultural signals into actionable, resonant strategies and briefs.
Excellent client communication and executive storytelling; persuasive presenter able to influence senior stakeholders.
Proven team leadership: hiring, coaching, and developing talent; managing cross-functional partners and specialists.
Category experience in retail, CPG, or commerce-led businesses preferred; additional exposure to alcohol/beverage or global/emerging markets a plus.
PERSONAL ATTRIBUTES
Self-starter who turns ambiguity into clear plans and direction
Strategic, creative, and insight-obsessed – able to distill complexity into clear direction.
Culturally curious with a pulse on platforms, creators, and community behavior.
Collaborative, open, and persuasive; thrives in fast-paced, high-ownership environments.
Analytical and outcomes-oriented with strong business acumen.
“Can do” operator who embraces change and makes ideas happen.
SUCCESS METRICS (EXAMPLES)
Achievement of brand and business KPIs (awareness, consideration, ROAS/CPA, incrementality).
Growth in client satisfaction and account expansion (e.g., NPS, scope increases).
Quality and adoption of strategic frameworks, briefs, and playbooks across teams.
Efficiency and effectiveness gains through testing and optimization (content, mix, investment).
Development and retention of high-performing strategic talent.
TOOLS & PLATFORMS (EXAMPLES)
OMG Omni and Q insights; influencer tech platform(s) for discovery, vetting, and benchmarking.
Social and creator platforms (TikTok, YouTube, Instagram, Twitch, etc.) and their analytics suites.
Measurement and research tools (brand lift, MMM/MTA inputs, social listening, platform-native analytics).
#LI-ES1
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- $90,000 - $215,000
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