Work hand-in-hand with the Experience Planning and Strategy teams to mine insights that will help establish deeper connections with consumers and that inform and inspire your big thinking
Actively build out opportunities that deliver on our clients’ marketing and media objectives; bring in partners to co-develop the ideas
Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points and compelling tactics
Understand and implement approved measurement models to justify investment and quantify results from programs
Develop close relationships with media strategy and investment teams to align our team’s programs to broader strategic priorities
Stay atop of creative, storytelling and technology trends and how those impact the client business
Support the Managing Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
Offer support to Hearts United Leadership on new business pitches and marketing collateral on an as-needed basis
Execution: Act as a content expert for clients, integrated agency teams, and partners to oversee the execution of multiple programs across the year
Serve as the day-to-day point of contact and thought leader for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution.
Lead development and activation of multi-platform distribution plans for programs across digital, linear and social
Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program
Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more
Qualifications & Skills
8+ years’ experience in integrated marketing, creative or strategic partnership development
Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people’s motivations and behaviors in the shifting landscape
Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
Experience in concept development, production oversight, talent contracting/management, and foundational understanding of working with and managing media partners
Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
Ability to address challenges, work under pressure, follow-through and solve problems quickly
Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
Experience implementing effective measurement models, synthesizing data to prove value and program success
Track record of successfully growing relationships with peer-level and senior clients
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- 140,000 - 160,000
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