Responsibilities
Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, and answer questions from internal and external stakeholders
Manage workloads of teams to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
Test and deploy AI-powered analytical tools to analyze client and publicly available data
Participate in new business and organic client growth through proactive stakeholder engagement, client outreach, and solutions mapping.
Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners
Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.
Qualifications
Demonstrated expertise and experience translating data and research into strategic insights and recommendations
5+ years relevant full-time experience as an independent contributor and 4+ years managing direct report(s)
Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
Experience analyzing and synthesizing data from first-party and third-party sources
Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff
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- $115,000 - $135,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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