Agency
Omd
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
As an Associate in Planning at Omnicom Media, you will play a foundational role within the media planning team, supporting the development and execution of strategic media plans that deliver measurable business outcomes for our clients. This entry-level position is designed for individuals eager to learn the principles of media planning, contribute to multi-channel campaign development, and collaborate across teams. Your analytical mindset and attention to detail will help fuel the planning process and drive campaign success. Within this role you have two core areas of responsibility: Planning Excellence for the Client Support the planning team in executing cross-channel media strategies that deliver on client business objectives. Gather and interpret data to assist in building strategic media plans across digital and traditional channels. Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials. Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement. Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams.
- Planning Excellence for the Team
- Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution.
- Maintain accurate documentation and support the smooth operation of all planning processes.
- Take initiative in learning and adopting new OM tools, processes, and best practices.
- Demonstrate an eagerness to develop foundational media knowledge and technical skills.
- Participate in ongoing training sessions and team meetings to support a culture of growth and excellence.
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Qualifications
- Bachelor’s degree in advertising, marketing, communications, business, or a related field.
- Familiarity with core principles of media planning and the marketing ecosystem.
- Strong analytical skills with an ability to interpret and synthesize data.
- Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
- Collaborative, self-motivated, and eager to learn.
- How We Will Measure Success
- Consistently deliver high-quality, accurate support work that helps planning teams achieve client KPIs.
- Demonstrate growth in proficiency with OM planning tools and processes.
- Provide timely, clear, and detail-oriented contributions to all project deliverables.
- Positive feedback from colleagues and planning team leadership on reliability, attitude, and attention to detail.
