The role sits at Tier 1 of the Hub capability framework and within the Biddable CoE, the senior advisory group across the Europe biddable operation. That means strategic ownership of the channel, escalation authority and accountability for the outcomes of the function.
The Centre of Excellence plays a dual role. It is the most senior group of consultants to local markets on best in class planning of biddable brand budgets, it is the programme management layer accountable for activation delivery. It advises on planning but does not own or deliver it, and it is not responsible for client relationships or plan sign off. Those remain with the local markets.
The Brand Associate Director, Programmatic reports into the Brand Lead, works alongside the Brand Social Channel Lead and the Performance Programmatic Channel Lead, represents brand programmatic on the Biddable Steering Committee, and leads the Pod Leads, Managers and core buying team who deliver activation day to day. Support comes from Strategy and Planning, Audience Insights and Operations, Data, Analytics and Reporting, and Media Operations, Platforms and Governance.
Skills and Experience
Experience working in programmatic planning & activation, including experience leading a channel or a team.
Experience of brand focused activation, judged on reach, frequency, attention and brand outcome.
Expert across DV360 & the wider programmatic stack, including display, online video, YouTube, AV & CTV
Experience negotiating partnerships, direct or SSP partnerships
Strong command of brand suitability & verification, including inclusion/ exclusion list governance and verification tools + knowledge of third party tracking and technologies
Experience of reach and frequency planning and of interpreting attention or brand lift measurement
Comfortable advising rather than directing, with the credibility to influence markets that hold their own plan ownership and client relationships
A relationship builder: able to become a trusted name with senior stakeholders in major markets without holding formal ownership of the relationship
Demonstrable passion Team management experience and a passion for developing people
Strong organisational skills, able to manage multiple projects at once
Able to manage the competing interests of client and markets in a culturally sensitive manner
Excellent numerical skills and confidence analysing data using Excel
- A proactive self starter with excellent communication skills and responsive to feedback
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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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