Agency
PHd
Job Function
Data and Analytics
Job Subfunction
Data Engineering
Job Description
Team Overview
With the adoption of Omni as Omnicom’s marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and more intelligent decisions for our clients. Omnicom Media Group created the Data Operations function to lead the charge, which includes developing new data pipelines, reporting solutions, and implementing performance reporting into Omni.
Position Overview
This role will ensure that our agency and client teams have access to timely, accurate, reliable data they can use to quickly make critical business decisions. Increasingly, the role needs to ensure these business decisions, analyses and optimizations are powered by AI either through ensuring accurate data, detecting & democrotizing insights, or automatically making optimizations in real time. In order to achieve these goals, the role needs to excel in the following Marketing Intelligence competencies:
- Reporting, Data, and Technology Expertise
- Media and Marketing Industry Knowledge
- Data Quality, QA, Automation and Governance
- Delivery, Project Management, and Process Development
- Account, Stakeholder, and Relationship Management
- Creativity, Innovation, and Problem Solving
- Business Impact and Company Advancement
Key Responsibilities
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Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team – streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors Support the design and execution of our most complex projects Lead the design and implementation of taxonomy and naming conventions Enforce governance and high data quality standards Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goals Expert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledge/strength of the team Support the client and agency in data quality and use of data for better decision-making
Campaign Reporting Capability Development
- Drive rapid development of innovative campaign reporting solutions
- Support the business lead for campaign reporting, providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agencies
- Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments
- Support the engagement model across OMG functions and teams, including defining a process for the roll-out
Campaign Reporting Capability Delivery
- Support defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client’s business in support of both U.S. and global accounts
- Support the development of business cases and transition campaign reporting delivery to the organization.
- Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutions
