Flywheel
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Initiative
Data and Analytics
Data Science and Analytics
Client Analytics Leadership
Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
Measurement Strategy & Execution
Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
Qualified HCP reach
Audience quality
Patient engagement
NBRx and TRx performance
Brand adoption
Omnichannel engagement
Ensure campaign measurement aligns with commercial objectives and optimization opportunities.
Healthcare Analytics & Audience Intelligence
Physician-Level Data (PLD) analysis
Audience segmentation
HCP targeting
Patient journey analytics
Audience quality measurement
Help identify opportunities to improve audience engagement and media effectiveness.
Campaign Analytics & Optimization
Generate actionable insights using campaign performance, audience data, and business outcomes.
Incrementality testing
Cross-channel attribution
Audience quality analysis
Digital optimization
Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.
Analytics Delivery Leadership
Manage day-to-day analytics workflows across HCP and DTC initiatives.
Ensure timely delivery of recurring and ad hoc analytics requests.
Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
Identify opportunities to improve operational efficiency and analytics delivery.
Cross-Functional Collaboration
Planning
Investment
Audience Intelligence
Data Science
Data Management
Client Solutions
Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.
Team Leadership
Lead, mentor, and coach Analysts and Managers.
Support development of technical, analytical, and client consulting capabilities.
Review analytical outputs to ensure quality, consistency, and business relevance.
Measurement Best Practices
Measurement planning
Omnichannel reporting
Audience analytics
Business storytelling
Campaign optimization
Contribute to healthcare analytics playbooks and agency best practices.
Continuous Learning
Healthcare marketing
Pharmaceutical commercialization
Omnichannel engagement
Audience Intelligence
AI-enabled analytics
Marketing Science
Required Skills
Healthcare Marketing Analytics
Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
HCP media ecosystems
Patient marketing
Omnichannel engagement
Commercial healthcare analytics
Measurement & Analytics
Campaign measurement
Cross-channel attribution
Incrementality testing
Marketing Mix Modeling (working knowledge)
Audience quality measurement
KPI development
Media effectiveness measurement
Campaign optimization
Healthcare Data
Physician-Level Data (PLD)
Claims data
Prescription data (NBRx/TRx)
First-party customer data
Identity frameworks
Data clean rooms
Healthcare audience datasets
Communication
Excellent written and verbal communication skills.
Strong presentation and storytelling abilities.
Ability to simplify complex analytical concepts for non-technical audiences.
Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
6–8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
Experience supporting pharmaceutical or healthcare clients preferred.
Experience developing campaign measurement strategies across HCP and DTC initiatives.
Familiarity with agency-side media planning and execution.
Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.