Lead all aspects of projects including scope definition, project planning, execution of deliverables, development of estimates, and management of change requests
Quickly learn proprietary Targetbase tools, processes, and methodologies to ensure the success of projects
Take an active role in building the client’s business, learning to generate new strategies and anticipate client needs
Manage procurement of any project suppliers including planning, defining terms, and required paperwork
Assist in monitoring the competitive environment and helps guide interpretations of competitive activity
Support client maintenance requests and updates to current programs
Work closely with internal cross-functional teams to determine project requirements, including SBA, Technology, and Creative
Communicate project status to stakeholders on a regular basis; ensures changes are made and communicated according to the project change control process and as agreed to by the client and other stakeholders
Liaise with client, taking the time to understand the client’s needs, developing the client relationship through effective communication and interpersonal skills, and building trust through repeated, timely, and effective project delivery
With assistance from the client lead, develop the ability to provide clients with innovative short-term and long-term strategic targeting/direct marketing guidance
Assist in building and championing integration of the business across all competencies within Targetbase
Take an active role in developing direct reports (if applicable), providing mentorship and a positive work environment; assists in conducting performance reviews, as appropriate
Alongside the account lead to prepare project scope and develop project plans based on information provided and information contained in job brief
Partner with account leads to define resource skill requirements, milestones, and timelines
Actively promote a positive team dynamic and contribute to agency culture
EDUCATION & EXPERIENCE
5+ years of digital and/or omnichannel campaign experience; marketing/digital agency environment highly preferred
Enthusiasm for consumer marketing and understanding of customer journey principals
Solid understanding of relational database technology and CRM principles/applications
Exposure to pharma OR high-science healthcare highly preferred (ex: Oncology, Autoimmune, Rare Disease, and/or Respiratory therapeutic areas)
Client-facing experience with ability to effectively manage expectations
Proven track record of effectively leading marketing projects and collaborating with cross functional teams including creative, strategy and analytics
Bachelor’s Degree in Marketing, Advertising, Communications, Business, or Liberal Arts
KNOWLEDGE & ABILITY
Professional, clear, confident communication abilities (verbal and written) with all levels of client and internal organizations
Able to independently drive/manage and ask appropriate questions, escalating when necessary
Able to handle fast-paced, demanding initiatives
Solid understanding of analytic, technology, and creative processes
Proven organizational/time management skills with a strong eye for details
Proven desire to take initiative and be a team player
Able to quickly learn and apply new ideas
POSITION REQUIREMENTS
Overtime as necessary
Frequent travel is required
We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Raleigh area and willing to be onsite in the office 3 days weekly.
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.
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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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