Flywheel
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We’re looking for a brilliant Account Director, Digital & Retail Media to help lead its next chapter.
Omnicom Media
Account Management and Growth
Sales and Client Operations
Cedar is an award-winning content and communications agency, and our relationship with Tesco is one of our longest-standing flagship partnerships. We’re looking for a brilliant Account Director, Digital & Retail Media to help lead its next chapter.
If you’re commercially sharp, digitally curious and excited by the opportunity to lead ambitious, innovative work with one of the UK’s most iconic brands, this is a role where you can make a real impact.
Role purpose
The Account Director is responsible for the strategic, client, commercial and delivery performance of the Digital & Retail Media portfolio.
They connect Tesco’s digital, content and retail-media ambitions to day to day work, ensuring Cedar delivers measurable customer and commercial value.
They provide senior client leadership, direct the cross-departmental team, own portfolio growth and manage technical, commercial and compliance dependencies.
Core ownership
Digital & Retail Media client relationships
Portfolio strategy, performance and development
Portfolio revenue, margin, scope and growth
Senior oversight of digital delivery and technical dependencies
Retail-media and sponsored-content governance
Performance measurement and optimisation
Cross-departmental leadership across content, strategy, insights, creative, technical and production teams
Client and strategic leadership
Lead senior and mid-level relationships across Tesco’s digital, online and retail-media stakeholders.
Translate client objectives into clear digital-content and retail-media strategies, plans and briefs.
Lead responses to briefs, including strategic, technical, content, measurement and commercial requirements.
Connect recommendations to audience needs, customer journeys, Tesco priorities and measurable outcomes.
Lead portfolio performance reviews and use data to identify optimisation and growth opportunities.
Bring informed perspectives on digital content, CMS and platform considerations, SEO/GEO, AI discoverability, paid and sponsored content, and evolving retail-media practices.
Portfolio and delivery leadership
Set priorities and decision rights across digital and retail-media workstreams.
Direct the Account Manager and cross-departmental delivery team.
Maintain senior oversight of delivery, technical dependencies, compliance requirements, risks and client decisions.
Own final portfolio-level quality reviews before work reaches senior stakeholders.
Ensure briefs are clear, measurement is agreed and delivery reflects platform and channel requirements.
Lead escalations involving technology, data, content, rights, suppliers or multiple agencies.
Ensure insight and performance findings shape future activity, rather than remaining reporting outputs.
Commercial and growth leadership
Own portfolio budgets, forecasts, margin and scope performance.
Develop opportunities across digital content, retail media, sponsored content, optimisation and innovation.
Lead proposals and costed recommendations for new work.
Partner with the Operations Director on financial controls, resource requirements and reconciliations.
People and collaboration
Develop the supporting account-management team.
Build strong relationships across Strategy, Insights, Content, Creative, Digital Production, Compliance and Finance.
Coordinate effectively with Tesco’s other agencies, stakeholders and technical partners.
Make complex digital and technical subjects clear to non-specialist stakeholders.
Senior account-management experience in digital content, customer experience, retail media, sponsored content or integrated digital campaigns.
Strong commercial and strategic judgement.
Data literacy and confidence interpreting digital performance.
Working knowledge of content platforms, CMS workflows, SEO/GEO, measurement and digital governance.
Ability to manage technical conversations (without needing to be the technical specialist).
Understanding of branded and sponsored-content.
Excellent senior stakeholder, presentation and negotiation skills.
Experience leading multidisciplinary teams and external agency relationships.
Curiosity about emerging technology, AI, automation and changing customer behaviour.



To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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