Responsibilities
Media Knowledge Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc. Proficient with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite) Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc. Account Management & Strategy Active participant in development, management and measurement of self service media campaigns Works with the rest of the Commerce team in building audience targeting details and budget allocation at the tactic/placement level based on client goals Takes learnings from previous campaigns and apply to next campaign Leads weekly/bi-weekly calls with retailers and DSP partners, ensuring all partners are aware of client goals/strategy to better equip them to make relevant campaign optimization suggestions Leads in identification of growth opportunities and shares ideas for potential test and learns Oversees building of an effective detailed campaign, inclusive of tactics, audiences, flighting, KPIs, etc. that drives client performance Supports in establishing and implementing best practices within client accounts Ability to assess and rank issues and tasks in order of importance for taking action, knowing when to pivot between priorities and escalating as needed Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions Implements team and client centric processes to ensure accuracy of all deliverables (e.g. client documents, budget stewardship/management/reporting), improve overall team performance and minimize risk of human error through consistent implementation of QA guardrails Execution Involved in and supervises the buying process and stewardship for self service media campaigns to ensure original objectives are being met Self service: Works with rest of Commerce team to ensure relevant strategies are implemented, builds and monitors campaigns in platform, assigns tags to correlating line items, and optimizes based on performance Works with retailers and DSP partners to ensure proper data onboarding and any necessary paperwork is completed prior to campaign launch Oversees and assists the Senior Associate with locating, determining, and building relevant audience segments in DSP platforms Oversees coordination of creative assets between client, creative agencies and partners, ensuring final assets are up to spec and abide by retailer creative guidelines Reviews and guides the building of trafficking sheets, spec sheets, and placement taxonomies Proficient with 3rd party ad-serving and site served placements, tracking & analytic systems to be able to accurately input media plan details and launch campaigns Development, execution and testing across campaign variables that create client specific insight and drive future testing opportunities Monitors pacing to ensure delivery is appropriate and aligned to campaign flighting Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction Oversees analysis and reporting of data on daily/weekly/bi-weekly/monthly & ad-hoc basis in activation platforms and ad server for pacing, performance, and discrepancy check purposes Identifies a narrative through data analysis and turns insights into long term action by highlighting clear flow of cause, effect and next steps Well versed in building mapping docs and pivot tables in Excel and knows the use cases for formulas such as VLOOKUP/XLOOKUP, SUMIF/SUMIFS and Calculated Fields with willingness to teach other team members Detailed knowledge of Brand Safety partner features and pre-bid/post-bid capabilities Troubleshoots campaign line items and parameters when encountering spend issues Maintains client and industry benchmarks for point of comparison when evaluating campaign performance Relationships Works cross-functionally with the rest of the commerce team, ad operations, analytics, and other groups across the account Assists in managing team performance to achieve desired results based on defined roles and responsibilities for the Associate and Senior Associates Training/Development Participation in trainings and proactive communication around areas of needed/desired growth for self Proactive idea sharing with internal team Aware of knowledge level and experience of Senior Associates and Associates. Ability to spend extra time where needed to develop direct reports Industry Knowledge Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities Familiarity with client business objectives and connections to our day to day work Aware of the value propositions and proprietary offerings of the various DSP partners and retailers Well informed on the different optimization levers in the DSP (including but not limited to bid adjustments, frequency caps, devices/browsers, dayparting, geotargeting, viewability, etc.) Required Skills & Experience Strong working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD, etc.) Proven ability to understand high level client goals and how they translate into tactical execution Project management; effectively managing multiple projects and meeting tight deadlines in a fast-paced environment. Excellent written and verbal communication skills and proven problem-solving ability
