While this role will primarily focus on FloBikes, you will also regularly contribute to priority events and initiatives across the broader FloSports portfolio.
RESPONSIBILITIES
Own the day-to-day social content strategy and execution for FloBikes
Create content plans around our live programming and storylines with the goal of driving viewership and subscription signups
Identify compelling narratives before major events and build content that gives fans a reason to watch
Actively cover live events in real time by identifying key moments, clipping live broadcasts and quickly publishing content across social platforms
Maximize FloSports’ live event library by turning full-event replays into highlights, short-form clips, compilations, athlete-focused content and other formats that extend the life and reach of each event
Manage FloBikes social channels, including publishing, programming and day-to-day content decisions
Develop a strong understanding of what content drives awareness, engagement, live-event viewership and subscription conversion
Use performance data and audience insights to refine content strategy and identify opportunities for growth
Look for opportunities to increase social and video monetization while keeping audience growth and subscription acquisition as the primary focus
Assign and coordinate work with freelancers, contributors and other external resources as needed
Collaborate closely with marketing, design, production, rights, sales and other FloSports teams around major events and company priorities
Support priority events and content initiatives across other FloSports verticals when needed
Maintain strong editorial judgment, accuracy and quality across all published content
KNOWLEDGE, SKILLS AND ABILITIES
Deep knowledge of professional cycling, including athletes, teams, events, disciplines, major storylines and cycling culture
Strong experience creating social-first sports content, particularly short-form video and real-time event coverage
Demonstrated ability to identify compelling moments from live events and quickly turn them into engaging social content
Strong understanding of how to build anticipation and narratives around live sports
Experience managing social channels and making day-to-day editorial and programming decisions
Strong video instincts, including an understanding of what makes a clip, highlight or moment perform
Experience using analytics to understand content performance and inform future decisions
Strong understanding of how social and digital content can contribute to audience growth, live viewership and subscription acquisition
Familiarity with social and video monetization strategies
Ability to work effectively in a fast-paced, live-events-driven environment, including nights and weekends when major events require coverage
Highly organized, proactive and comfortable owning projects from idea through execution
Strong collaborator who can work across multiple teams without needing a large team or direct reports to get things done
OUR COMMITMENT TO DIVERSITY
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS
Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Flexibility at work - you can take control of your profession and personal schedule
All-hands events hosted in beautiful Austin, Texas
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Flexible paid time off
Hack-a-thons and a full calendar of team-building and social events
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week
