The successful candidate will demonstrate strong communications expertise, exceptional storytelling capabilities, executive presence and the ability to influence stakeholders across the organization.
Key Responsibilities
Enterprise Content Strategy and Programming
Develop and maintain an enterprise multimedia content strategy aligned with FirstEnergy's business objectives and communications priorities.
Create and manage a rolling editorial and programming calendar that supports strategic priorities and maximizes studio utilization.
Recommend and maintain a balanced content portfolio across video, livestreams, podcasts, webinars, photography, social media and field-based production.
Partner with business and communications stakeholders to prioritize content opportunities based on audience needs and organizational impact.
Content Development and Storytelling
Develop content concepts, editorial frameworks, scripts, interview approaches, creative briefs and storytelling strategies.
Ensure content is clear, engaging, accessible and aligned with FirstEnergy's brand, voice and enterprise narrative.
Establish and evolve recurring content series and formats that drive audience engagement and reinforce key business messages.
Provide strategic creative guidance and content recommendations throughout the production lifecycle.
Translate complex business, operational and technical information into compelling stories tailored to diverse audiences.
Executive and Stakeholder Engagement
Serve as a trusted advisor to executives, state presidents and Communications leaders on effective use of multimedia communications.
Partner with leaders to identify opportunities where multimedia content can enhance employee understanding, stakeholder engagement and business outcomes.
Provide coaching and consultation to executives and spokespersons preparing for video, livestream, podcast and other multimedia appearances.
Facilitate content planning discussions and convert business objectives into focused communication and production strategies.
Build and maintain strong relationships across Communications and business functions to identify emerging storytelling opportunities.
Governance, Effectiveness and Capability Development
Partner with studio and communications teams to support content governance, intake processes and prioritization frameworks.
Establish and monitor content performance measures, including audience engagement, reach, utilization and business impact.
Analyze performance data and audience insights to inform content recommendations and continuous improvement efforts.
Coordinate with external agencies, freelancers and specialized creative resources when needed to support content initiatives.
Evaluate emerging multimedia trends, technologies and AI-enabled creative tools to identify opportunities for innovation and enhanced audience engagement.
Required Qualifications
Bachelor's degree in Communications, Journalism, Marketing, Digital Media, Creative Services or a related field, or equivalent relevant experience.
7 years of experience in content strategy, executive communications, corporate communications, creative services, agency environments or integrated communications.
Proven ability to develop strategic content programs, editorial calendars and audience-focused communications strategies.
Exceptional storytelling, writing, editorial planning and content development skills.
Experience consulting with senior leaders and influencing stakeholders across complex organizations.
Demonstrated ability to connect communication strategies and content performance with business objectives and audience outcomes.
Experience coordinating cross-functional teams, agencies, freelancers or external partners to deliver high-quality communications initiatives.
Preferred Qualifications
Experience working within a large, complex or regulated organization.
Experience supporting the development or expansion of an in-house content studio, newsroom, content function or creative services organization.
Familiarity with executive video production, podcasts, livestreams, employee communications and social-first content strategies.
Working knowledge of multimedia production processes and the ability to collaborate effectively with production and technical specialists.
Experience leveraging analytics and audience insights to shape content strategy and programming decisions.
Benefits, Compensation & Workforce Diversity
At FirstEnergy, employees are key to our success. We depend on their talents to meet the challenges of our changing business environment. We are committed to rewarding individual and team efforts through our total rewards philosophy which includes competitive pay plus incentive compensation, a company-sponsored pension plan, 401(k) savings plan with matching employer contribution, a choice of medical, prescription drug, dental, vision, and life insurance programs, as well as skills development training with tuition reimbursement. Please visit our website at www.firstenergycorp.com to learn more about all of our employee rewards programs. FirstEnergy proudly supports workforce diversity. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability. No recruiters or agencies without a previously signed contract. Unable to sponsor or transfer H-1B visas at this time.
Safety
Safety is a core value for FirstEnergy and is essential to all of our business activities. We ensure employees have the tools, information, and processes to perform their duties in a manner that assures safety for themselves, their co-workers, our customers and the public. Our goals are to provide a safe work environment, to maintain an accident-free, injury-free workplace, and to promote and maintain public safety. To meet these goals, we dedicate ourselves to achieving world-class safety standards.
Position Classification
Exempt
FirstEnergy Human Resources Team
