What Work You Will be Responsible For
Content Management
Build, design, publish, and format pages and content for all EisnerAmper-branded websites, including article, campaign, service, industry, and location pages, using templates and components in Optimizely DXP and HubSpot CMS
Update existing pages, including copy, images, links, forms, and metadata, and retire or redirect outdated content
Coordinate content requests and deadlines with the Marketing team, firm leadership, and external vendors
Lead Management & Reporting
Assist in monitoring website-generated leads, including form submissions
Review assigned leads for completeness and relevance, and route them to the appropriate person promptly
Update lead tracking and reporting to reflect routing, status, and follow-up
Local Listings & Reputation Management
Manage Google Business Profile (GBP) and Bing Places for Business (Bing Places) listings for all firm locations, including descriptions, categories, services, photos, and website links
Verify new and existing locations, and resolve duplicate, suspended, or inaccurate listings
Manage all website updates for firm locations, including location pages, office details, and map changes, and update listings when offices open, move, or close
Monitor and respond to reviews of firm locations on GBP and Bing Places, in line with firm guidelines, escalating issues as needed
Report on listing performance, including profile views, calls, direction requests, website clicks, and rating trends
SEO & Search Performance
Implement on-page SEO for new and updated pages, including title tags, meta descriptions, headings, URLs, alt text, and internal links to relevant existing pages to support discoverability
Review content before publishing for SEO readiness, including AI search best practices such as clear answers, FAQs, and structured content, and flag issues to the SEO Manager
Support SEO audits and projects by gathering data, running reports and crawls, and documenting findings
Assist with monthly SEO reporting by pulling data from GA4, Search Console, SEMrush, and Google Business Profile
Basic Qualifications
Bachelor’s degree in design, marketing, or a related field preferred
Three or more years of experience in web operations, digital marketing, or a related field
Preferred/Desired Qualifications
Working knowledge of HTML, CSS, and content management systems
Familiarity with Google Analytics, Google Search Console, SEMrush, and HubSpot
General understanding of SEO and emerging AI search practices, such as AEO and GEO
Strong attention to detail and problem-solving skills, with the ability to manage multiple updates and deadlines
Excellent communication and time management skills
Experience with Optimizely DXP and/or HubSpot CMS
Experience managing Google Business Profile or other local listing platforms
Experience with project management tools, such as Monday.com
Knowledge of Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign
EisnerAmper is proud to be a merit-based employer. We do not discriminate on the basis of veteran or disability status or any protected characteristics under federal, state, or local law.
About our Marketing Team
The EisnerAmper Marketing Team “connects the dots” between the firm’s people, services, and clients. It’s by building awareness of our 40+ go-to-market groups, while acting as tenacious advocates for the brand, that we can link clients and staff from across the globe with the right solutions EisnerAmper has for their businesses.
Based on senior management’s deep-rooted, long-held understanding and belief in marketing, our department’s culture may not be what you’d expect from an accounting firm. By serving as important and valued collaborators, not just overhead, we are integral parts of the team and respected leaders. We’re a team of doers—seeing our ideas through with relentless execution. By moving fast and changing direction when we need to, EisnerAmper marketers turn disruption into a competitive advantage.
A truly close-knit team of self-starters, EisnerAmper marketers make a lasting impact on the service lines, industry niches, and geographic locations they serve and support, through many of the functions and initiatives modern-day marketers employ. We leverage digital marketing, events, partnership programs, social media, advertising, CRM, and traditional relationship-building to crush our goals. So, whether we’re testing a new idea or reimagining an existing strategy, we’re not afraid to try new things, see what works, and look for growth.
About EisnerAmper
EisnerAmper is one of the largest accounting, tax, and business advisory firms, with approximately 450 partners and 4,500 employees across the world. We combine responsiveness with a long-range perspective; to help clients meet the pressing issues they face today and position them for success tomorrow.
Our clients represent enterprises of every form, ranging from sophisticated financial institutions to startups, global public firms to middle-market companies, governmental entities as well as high-net-worth individuals, family offices, nonprofit organizations and entrepreneurial ventures across a variety of industries. We are also engaged by the attorneys, financial professionals, bankers, investors, and key stakeholders who serve these clients.
Should you need any accommodations to complete this application please email: talentacquisition@eisneramper.com
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Preferred Location
Iselin
