Synthesize complex data into concise, persuasive narratives tied to business outcomes
Ensure all insights ladder up to defined KPIs and measurable success indicators
2. Strengthen Brief Quality & Strategic Clarity
Co-develop strong, outcome-driven creative briefs aligned with client business objectives
Define clear problem statements, target priorities, and success metrics before campaign development
Support the development of “living briefs” that evolve based on performance learning
Help set parameters for campaign effectiveness across paid, earned, shared and owned channels
3. Connect Strategy to Performance
Investigate and evaluate client marketing channel usage and effectiveness
Monitor consumer trends, sentiment and campaign performance to refine strategy
Align insights with channel selection and engagement platforms based on measurable impact
Support post-campaign analysis by identifying key learnings and optimization opportunities
Ensure recommendations are evidence-based and commercially sound
4. Collaboration & Execution Excellence
Present insights and strategic recommendations clearly to internal teams and clients
Partner cross-functionally with account, creative, digital and media teams
Manage multiple assignments in a fast-paced environment while maintaining strategic rigor
Advocate for insight-driven thinking throughout the creative process
Qualifications
At least 3 years of relevant experience in communications, marketing, research or related fields
Bachelor’s degree in Marketing, Advertising, Communications, Business, or related disciplines
Experience in an advertising, marketing, or PR agency planning function
Strong ability to combine data and insights into a clear, defensible point of view
Experience working with primary and secondary research tools and synthesizing findings
Strong analytical capability with commercial awareness
Proficiency in PowerPoint and strong storytelling ability
Excellent presentation and written communication skills
Experience supporting integrated, multi-channel campaigns
Core Competencies
Outcome-oriented mindset - links strategy to measurable results
Analytical rigor combined with creative thinking
Strong stakeholder communication and influence skills
Intellectual curiosity and cultural awareness
Ability to balance speed and strategic depth
High integrity and commitment to excellence
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
