Responsible for development and implementation of Great China Segment Marketing Plans ( 3-5 years) and 4P market plan, by translating the higher level’s global segment strategy, and define breakthrough in innovation, sustainability narrative and digital commerce approach.
Drive market plan implementation and achieve growth target by leading regional cross functional Market Management Team for respective segment, drive growth and efficiency through collaboration and prioritization.
Lead Great China regional Innovation Portfolio Management, assess, prioritize, and adapt potential. Steer regional innovation portfolio growth in the responsible segment as marketing owner, drive & follow through on product launch execution with global team.
Leverage marketing excellence to provide market insight and identify new opportunities for growth short-term and long term. Including the competitive analysis, share gain initiatives, market segmentation, market assessment; Also build relationships to key value chain members through Segment Market/Customer Mapping, to drive project tracking portfolio and annual account negotiation.
Provide input and prioritize regional marcom initiatives, as well as budget allocation, align with Global marketing directors.
Work with PM in the assets plan to support future growth. And support assets investment for long run growth, by providing growth plan to fully utilize new assets in places and drive related NPI projects RTO.
Define regional pricing strategy in relevant market segments to drive the business growth while maximum the margin return.
Required Qualifications
Solid marketing and commercial experience in automotive industry for at least 5 years in Great China region.
Virtual leader with strong influencing power and strong team player and builder across functions and geographies.
Strategic thinker, problem solver, result and action oriented, self-motivated.
Financial Acumen and innovation Savvy.
Fluency in verbal / written English. Given the need to build relationships with key value chain members across China and Taiwan, proficiency in spoken Mandarin is required.
Education
Minimum bachelor’s degree in chemical, materials, Engineering or Marketing related majors.
MBA will be an added advantage.
Travel Requirement
Willingness to travel up to 25%.
Benefits – What Dow offers you
We invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee:
Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
Employee stock purchase programs (availability varies depending on location).
Student Debt Retirement Savings Match Program (U.S. only).
Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
Competitive yearly vacation allowance.
Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
Paid time off to care for family members who are sick or injured.
Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
On-site fitness facilities to help stay healthy and active (availability varies depending on location).
Employee discounts for online shopping, cinema tickets, gym memberships and more.
Additionally, some of our locations might offer
Transportation allowance (availability varies depending on location)
Meal subsidiaries/vouchers (availability varies depending on location)
Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)
Join our team, we can make a difference together.
About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.
As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.
