Keep improving programs: Use data to judge whether programs are working. You'll define success metrics, separate what works from what doesn't, run A/B tests on messaging, targeting and sequence design, and make data-driven recommendations and pivots. You'll close the loop so that what we learn goes back into program design and into the agents themselves.
Alongside Sales Development leadership, you'll work with Sales Programs, Strategy & Operations, Enablement, Marketing, Industry teams and Analytics to plan and prioritize programs, curate content and drive adoption.
The ideal candidate is a self-starter with endless curiosity who works across teams to solve complex problems end to end. You're AI-fluent, operationally rigorous and opinionated about how high-volume demand gen should run. You'd rather redesign a workflow from first principles than maintain a legacy one.
This is a rare chance to define what scaled, AI-native demand gen looks like at one of the fastest-growing companies in tech, and to set the blueprint for the industry.
The impact you'll have
Own Demand Gen Programs for all of APJ. That includes outcomes and inspection, metric design, measurement and reporting, governance, benchmarking, enablement, content strategy and change management.
Shape the AI demand gen product roadmap. Bring field feedback and APJ needs to the product team. Feed the platform the content, criteria and plays that make it Databricks' core demand gen engine for both Sales and Sales Development.
Drive prioritization and alignment. Run regular cadences with Sales Development and Sales Strategy leaders across APJ to gather feedback, set priorities and run programs, including SPIFs, contests, pipeline reviews and reporting reviews.
Own reporting and inspection. Build the data foundation and the executive- and field-facing reporting that shows what works and what doesn't across sequences, tactics, personas, segments and markets. Turn that reporting into clear decisions, not just dashboards.
Own sequence governance. Standardize, audit and manage Outreach sequences on an ongoing basis, both AI-driven and manual. Review design and effectiveness centrally, retire underperformers and scale what works.
Be a force multiplier. Bring fresh thinking to old problems, build AI-powered toolkits and workflows that scale beyond you, and raise the technical bar for the whole team.
Connect the pieces. Integrate demand gen programs with broader Sales, Marketing and Industry programs so the field gets one coherent motion. Own the feedback loop between the field, the programs and the platform.
What success looks like
First 30 days: You know the APJ Sales Development org, its leaders and the current program portfolio. You've set up a regular operating cadence with regional leadership, baselined the core program metrics, and delivered at least one quick win, such as a cleaned-up sequence library or a new inspection view.
First 90 days: You've launched agentic plays tuned to APJ markets, run structured A/B tests that produced clear learnings, and set up a trusted, single source of truth for program reporting across the region.
First 9 months: Scaled, AI-native demand gen is the default operating model in APJ. Coverage, conversion and xDR productivity have improved measurably, and the playbooks you built are being reused in other regions.
What we look for
AI fluency is non-negotiable. AI tools are part of how you work every day. You can show where they've multiplied your output.
A "built something from nothing" background. Strong examples include program or GTM strategy at a hypergrowth company, owning Sales Development or demand gen programs, or consulting followed by hands-on operating experience. We want people who thrive where no playbook existed yet, and who wrote one.
Exceptional attention to detail and instinct for data integrity. The role needs consistent, high-quality delivery: accurate exec-facing work, on-time delivery, honest status and zero-defect output. You spot discrepancies, trace them to the root cause, and won't ship a number you can't defend.
Program ownership. You want to do the operational parts of the job, not just design them.
A strategic view of high-volume demand gen. You have a point of view on how scaled coverage, AI pilots and programmatic engagement should work. You want to redefine the demand gen operating model, not maintain it.
Comfort with ambiguity. The role doesn't come with a finished playbook. The right person is energized by that, not thrown by it.
Technical depth. You're strong in SQL, comfortable with newer data and AI tools (Databricks SQL, Genie, custom agents), and learn fast. You can translate business needs into technical requirements and back again.
A "get it done" attitude. You can set program strategy and also execute it with close attention to detail.
Collaboration. You do well in collaborative teams.
Regional and cross-cultural range. You've worked across APJ markets or with distributed, multicultural teams. You're comfortable working across time zones and adapting programs to local buying behavior.
Excellent spoken and written communication. You present regularly and confidently to senior leaders from many cultures. You produce leader-ready decks, executive summaries and quantitative business cases.
GTM tools proficiency. hands-on experience with Outreach, Salesforce or similar sales engagement and CRM tools; experience designing experiments or A/B tests; experience in data, AI or enterprise software sales.
What this role isn't
Not a pure strategy role. If you want to think but not execute, this isn't the role for you. The operational work (cadences, reporting, governance) isn't optional. It's where much of the impact comes from.
Not a role for maintaining the current model. We need someone who will challenge how demand gen works in the age of AI and rebuild it from first principles.
Not a role for anyone uncomfortable with volume, ambiguity or pace. These programs touch the entire APJ Sales Development org, and the pace of work reflects that.
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.
