Covestro
From Covestro's careers page
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We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18.000 colleagues now and together we will make the world a brighter place.
1. Segment Growth Ownership & Sales Accountability Owns the APAC C&IS segment P&L contribution by steering annual sales performance (~14 million USD) and delivering a sustained 4–5% growth trajectory, through active pipeline management, corrective action on shortfalls, and disciplined resource allocation across sub-segments.
2. Must-Win-Battle (MWB) Identification & Prioritization Identifies and prioritizes MWBs for mid-to-long term segment growth by systematically analyzing APAC market trends, evolving customer demand patterns, and technical feasibility of Covestro Specialty Films solutions, translating insights into a focused set of strategic growth bets for leadership alignment.
3. Go-to-Market Strategy & Team Guidance Develops and communicates a clear go-to-market strategy for each MWB, providing the segment team with concrete direction on target customers, value propositions, channel approach, and commercial milestones to realize mid-to-long term growth ambitions.
4. Regional Marketing Strategy Development & Execution Leads the development and implementation of the 3–5 year regional marketing strategy for the C&IS segment (applying 5P framework), setting direction for Sales and Application Development groups, and coordinating regional campaigns to meet growth and margin targets.
5. Business Development & Pipeline Management Drives business development by prioritizing the opportunity pipeline, specifying Covestro materials at target end-users, and analyzing segment product and customer profitability to support sound commercial decision-making.
6. Innovation Pipeline & New Product Development Triggers and steers new product development initiatives by identifying changing customer needs, emerging material requirements, and white-space opportunities; jointly accountable with PM and R&D for the mid-to-long term innovation pipeline in the segment.
7. Market Intelligence & Competitive Differentiation Continuously analyzes the competitive landscape, customer value chains, and macro trends in the APAC C&IS segment to derive differentiated positioning for Covestro Specialty Films and to support strategic decisions on global accounts in collaboration with Regional and Global Segment Managers.
8. Segment Team Leadership & Cross-Functional Collaboration Leads the regional Segment Action Team, sets targets for the opportunity and end-user pipeline, manages the regional marketing communication budget, and collaborates cross-functionally to ensure alignment between commercial, technical, and supply chain functions.
Value Added
Delivers sustainable sales growth and margin improvement in the APAC C&IS segment by translating market intelligence into actionable MWBs and go-to-market strategies, ensuring Covestro Specialty Films captures priority growth opportunities ahead of competition and builds a resilient mid-to-long term business.
Contribution Context
Individual contributor with team leadership responsibility (Segment Action Team lead). Operates as a regional strategy owner within the global SF segment framework, contributing regional market input to global strategy while holding full accountability for APAC C&IS execution. Reports to Head of Market Development & GSM Mobility, APAC.
Work Relationships
Internal: Global Segment Lead; Head of Commercial Operations; Regional and Global Segment Managers; Sales Team and Key Account Managers; Application Development / R&D; Product Management (RPM/GPM); Supply Chain Management; Procurement; Law & Patents.
External: Customers (converters, OEMs, end-users); Industry associations; Technology and market research partners; Business partners across the APAC value chain.
Bachelor's degree or above in a technical discipline (e.g., Materials Science, Chemistry, Chemical Engineering, or related field).
Minimum 7 years of experience in the polymer/specialty materials industry, with at least 3 years in a segment marketing, business development, or strategic marketing role.
Demonstrated ability to identify market opportunities, define MWBs, and translate them into executable go-to-market strategies.
Proven track record in driving profitable business growth with strong financial and commercial acumen.
Experience leading cross-functional teams and managing stakeholders across regional and global organizations.
Strong analytical skills; proficiency in industrial marketing tools and frameworks (e.g., 5P, value chain analysis, competitive benchmarking).
Excellent written and spoken English; proficiency in Mandarin or another Asian language is an advantage.
Willingness and ability to travel internationally across the APAC region.
YOUR APPLICATION
Are you as curious, courageous and colorful as we are? If so, we can offer you an exciting career opportunity. We look forward to receiving your application including a cover letter, resume/CV, and relevant certificates. Become part of our Team - apply now!
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regulations and take appropriate security protection measures to ensure that your personal information is safe and controllable.
The resume you submit and the personal information you provide voluntarily will only be used for the recruitment service of Covestro. If we use your information beyond the above purposes, we will seek your consent in advance.
The Covestro position you are applying for may use AI tools for preliminary screening of your submitted resume. We commit that this screening process is free from any bias or discrimination, ensuring fair and just treatment for every applicant. If you accept this approach, please continue with the application process. If you have any objections to the screening results, please send an email to CNTA@covestro.com.
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We impose strict restrictions on sharing information with any third party in accordance with laws and regulations. Unless otherwise provided by laws and regulations, the information we collect will not be provided to or shared with any third party that is unrelated to our recruitment services.
Contact Us
www.covestro.com
Covestro welcomes applications from all individuals, regardless of racial or ethnic origin, skin color, nationality, religion, philosophy, gender, age, physical characteristics, marital status, disability, appearance, sexual orientation and sexual identity. We are committed to treating all applicants fairly and avoiding discrimination.
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