Create sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and tools
Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journey
Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references that enable customer engagement/product assessment
Translate market and product insights into clear, differentiated value propositions and messaging frameworks
Orchestrate cross-functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness
Continuously refine GTM strategies based on performance data and Voice of Customer feedback
KPIs
GTM program performance vs. targets
Sales enablement adoption and effectiveness
Cross-sell and upsell rates
Sales feedback on tools, content, and training
Customer feedback on buying experience and engagement
Required education, experiences & skills
Minimum five years of experience in marketing, sales enablement, or a related field
Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies
Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation
Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing
A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence
Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes
Preferred education, experiences & skills
Bachelor’s degree in business administration, marketing, communications, or a related field
Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies
Experience in developing go-to-market strategies, messaging frameworks, and sales tools
Deep understanding of the buyer’s decision-making process and lifecycle management
Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools
Why Work in the Greater Miami Valley Area
Our facility is located in Sidney, OH conveniently located within driving distance to several larger cities, such as Dayton, Troy, and Columbus. The area’s generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.
About our Location
The newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for the air conditioning and cold chain businesses. Through our 30 years of scroll compressor expertise, our air conditioning related products help bring comfort and convenience in commercial, industrial and residential spaces. The cold chain business helps ensure that food safely and efficiently travels from farm to fork. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney location
Collaboration First Hybrid Work Arrangements
This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset, which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.
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Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Work Authorization
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com
