Working with a small pod of 1-2 engineers, an experienced salesperson, and an operations teammate, you will have the autonomy to build from the ground up with the backing of a late-stage, rapidly growing, and established company.
Key Responsibilities
Build the business from 0→1: Lead Off Menu from customer discovery and prototype through launch, iteration, and meaningful commercial adoption.
Own product and go-to-market: Define the target customer, value proposition, positioning, pricing, messaging, distribution, and product roadmap.
Win the first customers: Work directly with restaurants and our sales person to pitch the product, handle objections, close early partners, and refine the product proposition based on what you learn.
Own business performance: Drive revenue, GMV, CAC, activation, retention, payback, contribution margin, unit economics, and overall P&L outcomes.
Build hands-on: Conduct your own research, interrogate data, create prototypes with AI tools, write requirements, and work directly with engineers.
Manage marketplace dynamics: Balance supply, demand, product experience, operations, and economics across a multi-sided business.
Create clarity from ambiguity: Establish priorities and move quickly without an existing playbook.
Lead with visibility: Communicate strategy, progress, risks, and results clearly to senior Cookin leadership.
Required Qualifications
Demonstrated ownership of taking a product or business from zero to meaningful commercial adoption in a real market.
Direct experience acquiring first customers of something you helped build.
Experience owning both product and go-to-market decisions, including customer segmentation, positioning, distribution, and retention.
Strong commercial fluency across revenue, GMV, CAC, LTV, payback, contribution margin, and unit economics.
Founder, founding product leader/GM, or high-agency early employee who helped build and scale a business or internal venture without an established playbook.
Experience building or selling for B2B customers, SMBs, merchants, creators, or independent operators.
Highly hands-on approach to customer research, data analysis, prototyping, requirements, and execution.
Practical AI fluency and experience using AI to prototype, analyze data, automate workflows, or accelerate development.
Strong technical judgment and ability to work directly with engineers.
Excellent executive communication, high agency, and comfort with ambiguity.
Preferred Qualifications
Experience in restaurants, hospitality, food tech, e-commerce, or local commerce
Experience selling or building for restaurant operators
Experience with multi-sided marketplaces and merchant acquisition
Experience launching AI-enabled products
What Sets You Apart
You think about product and distribution at the same time.
You have heard "no" from customers, changed the proposition, and gone back out to sell again.
You can point to concrete commercial outcomes from something you personally built.
You thrive on tiny teams, limited resources, and problems without a clear owner.
You want to build a meaningful business, not simply ship a good product.
What We Offer
The autonomy and breadth of a founder type role with the backing of CookUnity
Direct visibility and impact at the executive level
The opportunity to build a new business from the ground up
A small, fast-moving team where your work will have immediate impact
A mission-driven environment focused on helping food entrepreneurs thrive
Benefits
🩺 Health Insurance coverage (Canada Life)
⛱ Flexible Paid Time Off
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave.
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account monthly.
🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
🧘🏽♀️ Wellness perks: fitness subsidies to build a healthy lifestyle
👩🏾🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$150,000—$175,000 CAD
If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:
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