Tight Sales & Marketing Alignment: Maintain a high cadence of collaboration with Field Sales Directors and Account Engineers to align on active campaigns, account priorities, and target buying centers.
On-Site Seminar Management: Drive attendance for on-site seminars at top-tier corporate accounts. Partner with local Field Sales and Technical Application Engineers who deliver the content.
Intent-Driven Prospecting: Utilize intent intelligence platforms to identify accounts showing active buying signals and deploy rapid-response outreach.
Account Mapping: Research and navigate highly complex industrial organizations to pinpoint key decision-makers—such as Plant Managers, Automation Engineers, Maintenance and Quality Directors.
Data & Tooling Integrity: Rigorously track and log all prospect interactions, account hierarchies, and pipeline metrics within our modern sales technology stack.
Technical Product Expertise: Develop and maintain knowledge of Cognex machine vision systems, AI software, industrial sensors, and barcode reading solutions to effectively qualify customer applications.
Key Performance Indicators (KPIs)
Your performance and impact will be measured across the following core metrics:
Target Account Engagement: Number of net-new relevant contacts and qualified meetings secured within designated target ABM accounts.
New Target Account Acquisition: Success rate in penetrating and opening up previously unengaged priority target accounts.
Pipeline Contribution: Total dollar value of qualified sales pipelines generated through outbound efforts and optimized automation sequences.
Required Knowledge, Skills, and Abilities
Language Proficiency: Must be fluent in English and German.
High Technology Fluency: Advanced proficiency in navigating enterprise-grade revenue tech stacks. You must be comfortable managing workflows across systems like Salesforce CRM, 6sense, Qualified, ZoomInfo, and Gong.
Automation Familiarity: Comfort or direct experience monitoring automated sales sequences, marketing automation tools, or AI-driven outreach platforms.
ABM Methodology Mastery: Deep understanding of Account-Based Marketing concepts, including multi-threaded prospecting, persona-based messaging, and identifying buying committees.
Analytical Mindset: Ability to read data dashboards, spot drop-offs in sequence performance, and proactively pivot messaging to optimize open and conversion rates.
Technical Solution Knowledge: Ability to understand and articulate complex technical products and qualify customer applications.
Minimum Education and Experience
Bachelor’s degree in Business, Marketing, Engineering, or a related industrial discipline.
Fluency in English (C1 or C2)
Fluency in German (C1 or C2)
1–3 years of experience in an outbound B2B tech BDR/SDR role, with a documented track record of executing ABM frameworks.
Experience selling into industrial manufacturing, logistics, automation, or enterprise hardware sectors is highly desirable.
Office location: An der RaumFabrik 33 B. 76227 Karlsruhe
Additional Job Description
