Develop rigorous segment economics and business cases covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
Design strategic use cases and testable hypotheses for affordability, premiumization, recruitment, frequency, and portfolio-access opportunities.
Partner with Data & Insights, Finance, Digital Commerce, Marketing, Portfolio OBPPC, Retail Strategy & Digital Capability, and RGM Execution to integrate relevant data and improve segmentation precision.
Establish analytical standards, data requirements, documentation, and quality controls so segmentation can be applied consistently across NAOU.
Provide strategic recommendations to the Senior Director II and senior RGM leaders, clearly articulating trade-offs, risks, and value pools.
Coach team members on analytical methods, use-case design, and application of the segmentation framework.
Apply agile, test-and-learn approaches to continuously improve the segmentation methodology and priority use cases.
Success Measures
Adoption of a common, decision-useful NAOU segmentation framework and taxonomy.
Priority growth pools are quantified, economically differentiated, and incorporated into OBPPC planning.
Improved precision of affordability, premiumization, package, assortment, occasion, and channel choices.
Business cases demonstrate measurable incremental growth and system value while managing cannibalization and margin dilution.
Reusable analytical methods, data standards, and decision rules across categories, customers, bottlers, and markets.
Strong cross-functional alignment around segment priorities and strategic use cases.
Required Qualifications
Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field.
8–10 years of experience in Revenue Growth Management, consumer/shopper insights, segmentation, advanced analytics, category strategy, commercial strategy, or related disciplines.
Advanced analytical capability, including segmentation methodology, opportunity sizing, scenario modeling, and financial business-case development.
Strong understanding of consumer and shopper behavior across physical retail and e-commerce.
Ability to integrate multiple data sources and translate complex analysis into strategic recommendations and decision frameworks.
Strong commercial and financial acumen across price, package, mix, margin, incrementality, and system economics.
Demonstrated ability to lead ambiguous, cross-functional analytical problems and influence senior stakeholders without direct authority.
Experience creating new analytical frameworks, methodologies, or commercially actionable segmentation approaches.
Strong communication and storytelling skills for senior internal and system stakeholders.
Preferred Qualifications
Experience with household-panel, syndicated, first-party, retail, digital, geospatial, or outlet-level data.
Experience in OBPPC, affordability, premiumization, price-pack architecture, portfolio strategy, or consumer segmentation.
Working knowledge of statistical or visualization tools such as Python/R, SQL, Power BI, Tableau, or comparable platforms.
Experience working across multiple categories, channels, customers, geographies, or bottling partners.
Agile or test-and-learn experience in commercial strategy or analytics.
Leadership Capabilities
Intellectual leadership and strategic curiosity.
High analytical standards and sound commercial judgment.
Ability to create clear frameworks from ambiguity.
Influence through facts, logic, and compelling storytelling.
Strong coaching and capability-building orientation.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills
Pay Range
United States: 148,000 - 169,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s)
United States of America
City/Cities
Atlanta
Travel Required
00% - 25%
Relocation Provided
Yes
Job Posting End Date
November 13, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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