Lead the application of Adobe creative and generative AI solutions within Coca-Cola’s content supply chain to improve content personalization, adaptation speed, and operational efficiency.
Support the advancement of in-house creative production and adaptation capabilities that improve speed, consistency, personalization, and operational efficiency.
Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.
Identify and evaluate emerging creative technology solutions, industry best practices, and agency or platform partners to continuously evolve The Coca-Cola Company’s creative tech and AI capabilities.
Act as a thought leader in testing, learning, and piloting new creative technologies and automation solutions to improve creative operations and content generation at scale.
Help establish and evolve creative technology standards, governance models, and best practices for AI-driven content generation, custom copy, translations, and channel-specific adaptations.
Train, support, and help enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.
Stay current on emerging technologies, trends, and innovations in generative AI, creative automation, content supply chains, and digital experience platforms.
Content Adaptation & Creative Production
Leverage master campaign assets across major GOAT campaigns and customer-specific initiatives to generate and adapt national and localized assets across point-of-sale (POS), digital, OOH, and retail environments across both static and motion/animated formats.
Ensure all creative outputs are developed to required production specifications, including appropriate sizing, dielines, file structures, packaging requirements, and channel-specific standards.
Collaborate cross-functionally with internal creative teams, production teams, agencies, and external partners to deliver high-quality adaptations while maintaining critical timelines.
Translate campaign strategies and master creative systems into dynamic, personalized, and scalable content executions across channels and customer touchpoints.
Automate and optimize creative production workflows where appropriate to accelerate timelines while maintaining high creative and production standards.
This is an individual contributor, hands-on keyboard role responsible for directly executing creative adaptations, production builds, and AI-assisted content generation using creative technology tools and platforms.
Brand Stewardship & Creative Excellence
Serve as a subject matter expert in Coca-Cola brand VIS systems and campaign-specific VIS guidelines to ensure consistency, quality, and craft excellence across all adaptations and executions.
Maintain high standards for creative accuracy, craftsmanship, and brand integrity across all deliverables regardless of format, channel, or market.
Ensure brand integrity across AI-generated and adapted content through strong quality control, governance, and workflow management practices.
Ensure adaptations align to established governance, production workflows, and operational standards.
Qualifications & Requirements
Bachelor’s degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.
3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations within an agency, studio, or in-house creative environment.
Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, After Effects, InDesign, Firefly, and other generative AI platforms.
Strong working knowledge of collaborative creative workflows, content supply chains, and asset management systems.
Familiarity with Adobe ecosystem tools, Workfront, or comparable workflow/project management systems.
Experience managing large-scale asset adaptation, automation, and versioning across multiple channels and formats.
Strong understanding of production standards, packaging requirements, file preparation, and print/digital specifications.
Experience working with generative AI, creative automation platforms, personalization workflows, or emerging creative technologies is strongly preferred.
Excellent communication and collaboration skills with the ability to work effectively across internal teams, external partners, and global stakeholders, including translating technical concepts for non-technical audiences.
Preferred Skills
Experience working within complex, fast-paced, highly matrixed organizations.
Familiarity with content supply chains, DAM systems, and marketing technology ecosystems.
Strong organizational and operational mindset with attention to detail and process consistency.
Ability to navigate ambiguity, adapt quickly to changing priorities, and solve problems proactively.
Passion for innovation, experimentation, and advancing tech-enabled creative ways of working.
Demonstrated “learn-it-all” mindset with curiosity and openness to new technologies, tools, and evolving business needs.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills
AI Platforms, Automation, Automation Tools, Branding Campaigns, Campaign Development, Campaign Strategies, Collaboration, Digital Experiences, Digital Innovation, End-to-End Testing, Generative AI, Large Language Models (LLMs), Marketing, Marketing Activation
Pay Range
United States: 106,800 - 138,500 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s)
United States of America
City/Cities
Atlanta
Travel Required
00% - 25%
Relocation Provided
No
Job Posting End Date
November 17, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
