The ideal candidate will be a self-starter with strong decision-making ability, capable of optimizing fund utilization, analyzing campaign performance, and ensuring long-term partner relationship health.
Key Responsibilities
Act as the primary marketing POC for Microsoft & AWS, driving training-focused (B2C) initiatives.
Own and drive annual and quarterly partner marketing plans aligned with Microsoft, AWS & other partners GTM priorities and enrolment goals.
Take end-to-end ownership of training numbers (registrations, enrolments) committed to partners as part of annual targets.
Plan and execute demand generation campaigns including webinars, workshops, bootcamps, college engagements, and skilling initiatives to drive course registrations at scale.
Manage and optimize MDF including planning, allocation, utilization, compliance, and ROI tracking.
Submit and manage MDF proposals, approvals, Proof of Execution (POE), and invoicing in a timely and compliant manner.
Track and report campaign performance (registrations, CPL, ROI) to stakeholders.
Collaborate with internal teams (performance, content, social, SEO, sales) for campaign execution & POE.
Ensure partner brand guideline compliance across all campaigns.
Support and execute ad-hoc partner campaigns and new initiatives beyond planned quarterly activities.
Identify growth opportunities, new campaign ideas, and audience segments to scale training demand and partner impact.
Requirements (Must-Have)
5+ years of experience in marketing, with strong exposure to partner marketing & demand generation.
Experience in driving B2C campaigns, lead generation, or training / education marketing.
Proven experience in managing MDF including planning, execution, reporting, and compliance.
Strong understanding of digital marketing channels (paid ads, social media, email, webinars, landing pages).
Experience in executing webinars, events, workshops, or demand generation programs.
Strong stakeholder management skills with ability to work with partner SPOCs and internal teams.
Ability to track and optimize marketing performance metrics such as registrations, CPL, ROI, and conversions.
Strong ownership mindset with ability to drive outcomes (training numbers, campaign goals).
Bachelor’s degree in marketing, Business Administration, or related field.
Good to Have
Experience working with Microsoft and/or AWS partner ecosystem.
Prior experience in EdTech, skilling, or training business (B2C focus).
MBA/PGDM in Marketing.
Certifications in AWS, Microsoft Azure, or Digital Marketing.
Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
Experience in college engagement programs or large-scale skilling initiatives.
Exposure to AI tools for campaign planning, content, and marketing automation.
What We Offer
Competitive salary and performance bonuses.
Learning & development opportunities.
Collaborative and diverse team environment.
Be a part of the ONLY company in the world to be recognized by Microsoft, AWS, and Google Cloud with prestigious awards in 2025.
Application Process: Shortlisted candidates will be contacted for a Virtual/Face to Face interview. Our process includes a [5–rounds of interview].
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, gender, sexual orientation, age, or disability status.
