Experience
1+ years in demand generation, digital marketing, or B2B marketing (preferably in cloud, SaaS, or IT services)
Role Summary
The Demand Generation Executive will own and execute multi-channel marketing campaigns, drive qualified lead generation, support sales pipeline growth, and optimize campaign performance for CloudThat’s consulting solutions.
Key Responsibilities
Identify, research, and mine data on suitable prospects using online databases, social platforms (LinkedIn, business directories), and professional networks.
Build and maintain high-quality target lists for the cloud solutions.
Conduct outbound tele calling to prospects for solution qualification, appointment setting, and pitch delivery.
Engage prospects, understand their pain points, and record actionable intelligence for sales teams.
Track daily activities (calls made, conversations, appointments set) and update CRM with prospect information.
Collaborate closely with sales, marketing, and practice teams to refine targeting and messaging.
Ensure KPI attainment around call volumes, meetings booked, and lead quality.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, IT, or a related discipline.
1+ years in demand generation, digital marketing, or cloud/IT marketing roles.
Experience with digital advertising platforms (LinkedIn, Google Ads) and email/marketing automation tools (HubSpot, Salesforce, Marketo).
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Strong analytical, written, and verbal communication skills.
Basic understanding of cloud technology landscape and enterprise IT buyer personas.
Experience producing reports and ROI analysis.