Lead the development of the Annual Operating Brand Plan, volume forecasts across key marketing initiatives and brand business reviews in partnership with the Studio Leader and cross-functional teams.
Analyze syndicated, consumer, customer and financial data to explain business performance and volume variances, identify risks and opportunities, and recommend clear actions.
Support pricing, promotion, portfolio, assortment and investment recommendations using consumer, market and financial analysis.
Manage assigned brand budgets and track spending against approved plans.
Integrated Marketing & Brand Activation
Lead the execution of assigned integrated marketing programs across national media, digital, retail media, shopper and customer touchpoints.
Translate consumer and shopper insights into clear briefs, communication priorities and activation plans.
Partner with creative, media, digital, shopper and other agency teams to develop and deliver work that is on strategy, on time and within budget.
Manage the adaptation, production and deployment of brand assets across relevant channels, ensuring consistency, quality and timely execution.
Collaborate with internal teams to ensure seamless execution across national, retail, and digital channels.
Maintain consistent application of brand positioning, visual identity and messaging across programs and channels.
Track marketing performance against defined objectives and apply learnings to improve future plans in a holistic way across the marketing funnel and business plan.
Innovation, Portfolio & Commercial Execution
Lead and manage brand innovation, renovation, packaging or portfolio initiatives from planning through commercialization and post-launch assessment.
Develop project recommendations and business cases with guidance from senior marketing leadership.
Coordinate cross-functional inputs, timelines, decisions and risks to support effective execution.
Partner with Sales and customer teams to support customer engagement, selling materials, shopper programs and customer-specific brand plans.
Work with Finance, Supply Chain, R&D, Insights and other partners to resolve issues, identify new brand business opportunities, and deliver business objectives.
Collaboration & Marketing Capability
Lead and develop the Assistant Marketing Manager, fostering strong brand management capabilities and execution excellence. Provide guidance on project prioritization, analytics, and campaign execution.
Build productive relationships with internal partners and agencies and contribute to a collaborative, accountable team environment.
Communicate recommendations clearly and tailor information to different audiences.
Share best practices and provide day-to-day guidance to junior team members or project partners when required.
#LI-Hybrid
What we look for
Years and Type of Experience
5-8 years of progressive marketing experience, preferably in consumer packaged goods, fast-moving consumer goods or another consumer-driven industry.
Proven experience delivering against brand P&L components, including revenue, share, and profitability targets.
Experience driving brand strategy, annual planning, business analysis and integrated marketing execution.
Experience translating syndicated data and consumer, shopper or customer research into brand and commercial recommendations.
Experience managing cross-functional projects on time & in full and collaborating well with agency partners.
Experience with innovation, renovation, packaging commercialization and go-to-market planning.
Skills and Abilities
Brand management fundamentals: Ability to understand and highly support the development of brand strategy, positioning, portfolio management and marketing execution, and translate direction into effective execution.
Business and financial acumen: Ability to understand key P&L drivers and use this data to support decisions.
Consumer and customer orientation: Ability to connect insights with practical brand and commercial actions.
Analytical and critical thinking: Ability to synthesize multiple data sources, identify implications and make clear recommendations.
Project & stakeholder management: Ability to independently manage multiple priorities, timelines, stakeholders, budgets and dependencies, translating plans into consistent, high-quality execution.
Cross-functional collaboration: Ability to build alignment and deliver through partners without direct authority.
Communication: Strong written, verbal and presentation skills, with the ability to communicate clearly to varied audiences.
Ownership, agility and continuous improvement: Proactive, curious and organized, with a commitment to learning, raising the quality of work and adapting effectively as priorities change.
People and relationship leadership: Ability to build trust, create alignment and deliver results through cross-functional partners, agencies and direct report.
Positive team leadership: Ability to create clarity and momentum around shared objectives, combining optimism with a practical, solutions-oriented approach.
Education Level/Degree
University degree in Business, Commerce, Marketing or a related discipline, or equivalent relevant working experience.
MBA or Master’s degree considered an asset.
This posting is for an existing vacancy within our organization.
Workplace type
Hybrid
Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.
[Canada] Additional Information
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of well-being and provide flexibility for our teammates’ unique needs. This includes robust health plans, a competitive pension program with a company match, paid time off benefits (including half-day summer Fridays, depending on location), Maternity leave benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience, and location. Below is the targeted range for this role.
Non-Sales: $83,278 - $128,248
Sales: $83,329 - $128,327
All ranges are subject to change in the future.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes
