Reporting & Optimization Support: Actively contribute to campaign performance analysis by generating standard and custom reports from CM360. Provide actionable data and insights to media teams to inform ongoing campaign optimization strategies.Monitor campaign delivery and pacing, promptly flagging any potential issues or under/over-delivery concerns.
Quality Assurance (QA): Implement and maintain rigorous pre-launch QA processes for all campaign setups, tags, and creatives to minimize errors and ensure seamless campaign execution. Conduct post-launch checks to confirm campaigns are running as intended.
Communication & Collaboration: Serve as a key point of contact, facilitating effective communication and seamless collaboration with internal teams (media planners, buyers, creative) and external partners (publishers, vendors). Clearly articulate technical requirements, specifications, and timelines to all relevant stakeholders.
Technical Troubleshooting: Proactively diagnose and resolve complex technical issues related to ad serving, creative rendering, tracking discrepancies, and data reporting. Escalate complex challenges to Google support or other vendor support teams when necessary, managing the resolution process.
Risk Management: Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
2-5 years of experience in media, branding or advertising analytics
2-3 years of direct experience in ad trafficking, specifically with Google Campaign Manager 360 (CM360).
Proven expertise in setting up, managing, and troubleshooting various ad types and tracking methodologies.
Strong understanding of ad serving processes, digital advertising ecosystems (DSPs, SSPs), and performance metrics.
Proficiency in Excel for data analysis and reporting.
Exceptional attention to detail and organizational skills.
Strong analytical and problem-solving abilities.
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Education
Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Preferred Skills (Bonus Points)
Experience with Innovid and/or Flashtalking
Experience with other ad servers or demand-side platforms (DSPs) like Google Ads, DV360, The Trade Desk, etc.
Familiarity with web debugging tools (e.g., Chrome Developer Tools).
Basic understanding of HTML, JavaScript, or other web technologies.
Experience with Ensighten Tag Manager
Bachelor's degree in Marketing, Advertising, or a related field.
#LI-JR5
Job Family Group
Marketing
Job Family
Advertising, Branding and Media
Time Type
Full time
Primary Location
Irving Texas United States
Primary Location Full Time Salary Range
$69,130.00 - $96,470.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
- Most Relevant Skills
- Please see the requirements listed above.
- Other Relevant Skills
- For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date
Nov 17, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
