Role description
Junior PPC Executive supports the management of pay-per-click campaigns by handling keyword research, ad creation, and performance monitoring. They assist in optimizing ad spend and analyzing results to enhance campaign effectiveness. This role focuses on learning PPC strategies and tools to drive targeted traffic and achieve marketing goals.
Overview
As a PPC specialist, you'll work with internal stakeholders or external clients.
Responsibilities
Creating and planning a variety of PPC campaigns across a range of digital channels (Adword, MSN, Youtube, Google Merchant Center, Amazon, etc Overseeing existing campaigns and making recommendations on how to optimize them Analyzing trends and making data-driven decisions Writing engaging copy for adverts Proof-reading Making creative suggestions for advert templates Account management of clients Relationship building and business development Producing detailed analysis and reports of campaigns Presenting data and reports to a range of audiences.
Requirements
A good understanding of how PPC fits into the wider area of digital marketing Knowledge of Microsoft Excel and data manipulation Strong analytical ss A good level of mathematical ability The ability to think creatively Excellent attention to detail The ability to think strategically and develop innovative marketing strategies Creative writing ss The ability to present information effectively to a range of audiences Strong relationship-building ss Excellent communication ss Experience using tools such as Google AdWords.
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Qualifications
Bachelor’s or Master’s degree in Marketing, Business, or a related field
