This role partners closely with Circana’s Liquid AI, Engineering, and Product teams to co-own prioritization of what gets built next, and produces the regional enablement, demos, and client-facing materials that bring Circana’s A2A capabilities to life for EMEA clients and stakeholders.
Job Responsibilities
Strategy & Business Requirements
Translate EMEA client, market, and account needs into business and technical requirements that inform Circana’s enterprise A2A prioritization and roadmap
Serve as the EMEA voice in Circana’s shared, cross-regional A2A prioritization process, partnering directly with the Liquid AI, Engineering, and Product teams on what gets built next
Partner cross-functionally (Product, Engineering, Security, Legal, and Client Leadership) to drive adoption and value realization of A2A capabilities in region
Regional Enablement
Produce EMEA-specific enablement materials (demos, mock-ups, worked examples) that translate Circana’s A2A capabilities for regional client and internal audiences
Ensure regional enablement content is reviewed against the accuracy and consistency standard maintained centrally for Circana’s A2A capability and status
Client & Ecosystem Engagement
Serve as the executive lead on client engagements involving A2A capabilities in EMEA, from early conversations through delivery
Communicate and translate Circana’s A2A technical architecture and capabilities to clients and prospects throughout the sales cycle, partnering with Liquid AI and Engineering to ensure technical accuracy
Represent EMEA client and market perspective in cross-functional discussions on security, governance, and data-access requirements for agent interactions
Build Circana’s credibility as a trusted, forward-looking partner in the AI agent ecosystem with EMEA clients and prospects
Requirements
Required
Significant experience in a senior, client-facing or strategy role within enterprise SaaS, data/analytics, or technology-driven environments, translating business and client needs into product or technical requirements
Experience defining business or technical requirements for agentic systems and interoperability protocols (e.g., MCP, A2A)
Demonstrated ability to partner effectively with Liquid AI, engineering, and product teams to shape and prioritize a roadmap from a business and commercial perspective; hands-on technical build experience is not required
Strong executive presence, with a track record of leading senior client conversations throughout the sales cycle and representing complex, evolving technical architecture in clear business terms
Comfort operating in ambiguous, fast-changing environments, with the flexibility to adapt scope as Circana’s approach to agentic technology continues to evolve
Fluency in English (required)
Preferred
Familiarity with protocols such as MCP, A2A, and Agent–User Interaction Protocol (AG-UI)
Familiarity with major AI agent ecosystems (e.g., Microsoft Copilot, Google Gemini, Anthropic Claude) from a business or strategic vantage point
Background in data-intensive, analytics-driven SaaS environments
Experience serving CPG, retail, or manufacturing clients in the EMEA market
Understanding of CPG industry metrics (e.g., market share, distribution, syndicated data) and how they translate to client value
Fluency in French or German a plus
Circana Behaviours
Beyond technical skills, experience, and role-specific attributes, these shared behaviours are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviours in their daily work:
Stay Curious: Being hungry to learn and grow, always asking the big questions.
Seek Clarity: Embracing complexity to create clarity and inspire action.
Own the Outcome: Being accountable for decisions and taking ownership of our choices.
Center on the Client: Relentlessly adding value for our customers.
Be a Challenger: Never complacent, always striving for continuous improvement.
Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
Commit to each other: Contributing to making Circana a great place to work for everyone.
Location: This position can be located in the following area(s): United Kingdom
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