Act as the primary internal owner of our customer engagement platform (e.g., Braze) relationship and main point of contact with that vendor
Lead data infrastructure projects with technical delivery partners, including ownership of how data reaches our engagement platform
Serve as an internal stakeholder for reporting builds and priorities with our data/analytics partners
Data Flows & Audience Integrity
Own end-to-end data pipelines (analytics platform ? customer engagement platform ? downstream systems)
Ensure audience logic is accurate, scalable, and consistently refreshed
Manage dependencies across Product, Data, and Engineering
Conduct ongoing QA of events, attributes, and campaign triggers
Identify and resolve data discrepancies
Campaign Execution Reliability
Ensure campaigns trigger correctly and consistently
Manage edge cases such as trial status, offer eligibility, and other user states
Reduce the risk of broken or misfired lifecycle campaigns
Create clear documentation of data definitions, flows, and campaign logic
Segmentation & Lifecycle Enablement
Build and maintain complex audience segmentation (e.g., trial, churn risk, engagement tiers)
Enable triggered and personalized lifecycle campaigns
Support experimentation and testing infrastructure
Enable long-term scalability of the lifecycle program
Linking & Cross-Platform Experience
Define and enforce expected linking behavior across email, push, web, and app
Validate URL handling, app opens, and fallback experiences
Troubleshoot cross-platform inconsistencies impacting onboarding and engagement
Transactional Email & Offer Support
Serve as the primary owner for transactional emails, including monitoring sends and results, and coordinating data updates related to email content, endpoints, and webhooks
Support subscription offer launches, pricing updates, and operational reviews in partnership with the broader marketing team
Cross-Functional Coordination
Act as the bridge between Marketing, Product, Data, and Engineering
Drive prioritization and execution of martech dependencies
Ensure clear ownership and follow-through on technical work
Qualifications
4-7+ years of experience in marketing technology or CRM/lifecycle marketing operations
Hands-on experience with a customer engagement platform, preferably Braze
Experience with customer data/product analytics platforms such as Mixpanel and Looker
Working proficiency in SQL and Python for audience segmentation and data validation
Familiarity with deep linking, mobile/web attribution, and cross-platform user experiences
Strong cross-functional collaboration skills, with experience partnering across Marketing, Product, Data, and Engineering
Excellent attention to detail and a proactive approach to QA and data integrity
Experience in a subscription or membership-based business and a genuine interest in cooking is a plus
This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely. Fully remote work is not available for this role.
Salary Range
$80,000 - $95,000
The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.
About America’s Test Kitchen
The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.
Why America’s Test Kitchen
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.
We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.
