Set weekly goals. Manage SDR activity, conversion, and pipeline-contribution targets (e.g., touches, connects, meetings set, meetings held, opportunities created, sourced pipeline), and inspect them through weekly scorecards and one-on-ones.
Experiment constantly. Design, test, and refine multi-channel outbound cadences (phone, email, LinkedIn, video) with segment- and persona-specific messaging.
Stay close to the market. Stay up-to-date with industry trends and competitive landscape to identify new opportunities for growth, and use account research and trigger-based signals (e.g., market and payer changes, growth, leadership changes, technology shifts) to personalize outreach and prioritize accounts.
Partner across the business. Collaborate with the marketing team to align on lead generation campaigns, account-based programs, and events, ensuring a steady flow of qualified leads and coordinated outbound support.
Keep data honest. Maintain data hygiene and accurate records of lead interactions, account activity, and progress in the CRM system.
Required Experience
3+ years of experience managing and coaching SDR/BDR teams, including at least 2 years leading an outbound-focused team with a track record of building pipeline through cold outreach and named-account prospecting.
4+ years of total B2B sales or sales development experience, with SaaS preferred.
Demonstrated ability to develop reps' outbound skills (cold calling, messaging, objection handling) and improve measurable results such as connect rates, meetings set, and sourced pipeline.
Experience managing inbound lead qualification and routing alongside outbound activity, including balancing capacity and priorities across both motions.
Experience building and optimizing outbound sequences, cadences, and call/email playbooks.
Experience working closely with Account Executives on account targeting and meeting handoffs.
Familiarity with account-based prospecting; experience in healthcare, healthtech, or vertical SaaS is a plus.
What You Bring
Proven track record of meeting or exceeding outbound pipeline goals, ideally as an SDR or BDR leader (or a high-performing individual contributor ready to lead)
A competitive, achievement-oriented mindset, and comfort with a fast-paced, challenging environment
Strong skills in outbound prospecting across phone, email, and social channels
Ability to coach and build a team, with a record of developing people who advance
Creativity and curiosity, with a bias toward testing ideas and learning quickly
Excellent written and verbal communication, with strong attention to detail
Authentic style that builds rapport and credibility with prospects and teammates
Coachability and openness to feedback
Motivation to grow your career by demonstrating business impact
You are coachable and receptive to feedback.
Possess a strong desire to work in technology sales to develop yourself professionally.
Salesforce.com experience is a plus; experience with sales engagement and prospecting tools is a plus.
What Success Looks Like
A consistent, growing flow of qualified discovery meetings with target personas
Clear improvements in messaging effectiveness, supported by test results
SDRs who are developing, hitting goals, and ready for their next step
A team that shares what works and competes together
Base Salary Range
$105,000—$130,000 USD
Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale.
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.
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