What you'll do
Set the global demand generation strategy and annual pipeline plan, including targets by region, segment and channel, in partnership with the CRO and Finance
Build, lead and develop the Demand Generation organization (campaigns, digital/paid media, events, lifecycle and marketing operations), hiring managers and senior ICs and coaching them to run their own functions
Own the demand generation budget: allocate spend across channels, forecast pipeline yield and report ROI by program to the executive team
Design and run integrated, persona-based campaigns across email, paid search and social, web, content syndication and partner channels, from first touch through to opportunity
Own the global events portfolio (hosted and sponsored) and hold it to the same pipeline and cost-per-opportunity standards as digital programs
Build the funnel measurement model with Revenue Operations: MQL/SQL definitions, lead scoring, attribution and conversion reporting in Marketo and Salesforce, with regular reviews of lead quality with Sales leadership
Run lifecycle and nurture programs across the marketing database to convert, re-engage and expand prospects and customers
Partner with Product Marketing and Sales Enablement so that messaging, content and campaign offers reflect current positioning and what the field needs
Evaluate and manage the martech stack and agency/vendor relationships supporting demand generation
Demonstrates curiosity, a willingness to learn, and sound judgment in applying AI
Skills and experience you'll have
At least 5 years experience leading a global demand generation function in B2B SaaS, with accountability for a pipeline or revenue number
Experience building and managing a multi-level team, including hiring and developing managers
A track record of owning a multi-million-dollar program budget and reporting pipeline ROI to executive leadership and Finance
Deep working knowledge of full-funnel measurement, lead scoring and attribution in Hubspot (or equivalent) and Salesforce
Proven results running integrated campaigns across paid digital, email, web, events and content channels in more than one region
Strong cross-functional partnership with Sales leadership, including defining lead quality and conversion standards together
Clear, concise communication with executives, with the ability to translate marketing performance into business terms
Location
This position is located remotely in the US.
Compensation
For high cost of living areas in the US (San Francisco / Seattle / NYC), the expected salary range for this position is $215,000 USD – $285,000 USD, plus bonus eligibility and equity.
For all other locations in the US, the expected salary range for this position is $190,000 USD – $245,000 USD, plus bonus eligibility and equity.
For candidates being considered outside of the US, location specific market data will be evaluated and discussed during the interview process.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 83% and 100% of range. Please discuss your specific work location with your recruiter for more information.
For US Employees: Censys offers a competitive benefits package to employees, including equity, health, dental & vision coverage, retirement with company contribution, parental leave, mental health & wellness benefits, flexible PTO, and a professional development stipend. Censys also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Please see our careers page for more details. For employees located outside of the US, location-specific benefits are available and the information pertaining to those will be provided to you during the interview process.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to your recruiter. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
To ensure the integrity of our hiring process and in attempt to facilitate a more personal connection, we require all candidates to keep their cameras on during video interviews. You may also be required to meet a Censys employee at one point during your process. Additionally, if hired, you will be invited to visit Ann Arbor, Michigan for in-person onboarding within the first three months of your start date.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with our Censys Privacy Policy.
We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal opportunity employer.
Note to external recruiters/agencies: We are not currently engaging with third-party agencies for this role and will not accept unsolicited outreach. We kindly ask that you do not submit resumes or candidate profiles to our team.
Identity Verification
As part of our hiring process, all candidates who receive an offer of employment will be asked to complete an identity verification through CLEAR.
California Privacy Rights Notice
Pursuant to the California Consumer Privacy Act (CCPA), we are providing you with notice that we collect personal information from job applicants for business purposes, including evaluating your candidacy for employment, conducting interviews, and, if applicable, completing the hiring process. The categories of information we may collect include identifiers (such as name and contact information), professional or employment-related information (such as work history, education, and references), and other information you provide in your application. We do not sell or share your personal information. For more information on how we use and protect your personal information, and your rights under the CCPA, please refer to our Privacy Policy.
