Actively supports dealers by being a trusted advisor on Digital projects prioritization, ensuring resources are allocated to execute accordingly.
Leads processes improvement on areas such as data management, platform deployment and technology adoption to deliver the best customer experience.
Supports the development and manages implementation of internal/external adoption and communication strategies for new products, technology platforms, and applications.
As a Digital Adoption Representative, you will support dealers situated in the Europe region.
What You Will Have
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customised customer solutions.
Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Considerations For Top Candidates
Experience working with Caterpillar applications such as VisionLink, Cat Central, Parts.Cat.Com (PCC), SIS
Knowledge in MS Suite, including Excel, PowerPoint and AI solutions
Knowledge of CRM tools such as Salesforce and ERP platforms
Ability to influence internal business partners, dealers, and customers on the various digital tools to drive adoption and utilization.
Ability to work in a very fast-paced environment with ambitious goals
Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.
Job Title: Digital Operations Representative
Salary: £49,500-£57,500 depending on experience
Benefits: 27 days annual leave + bank holidays, up to 10% annual bonus, Flexible Buy in Benefits such as Private Medical, Healthcare, Vison & Dental schemes, Green Car Scheme and more, Share Scheme (50% Company Matched), Contributory Pension Scheme (Contribution double by Company up to 10%), Free Car Parking, Caterpillar Advantage website
Location: Solihull
Contract: Permanent
Travel: 30% Domestic & European
What We Offer
From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.
You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
About Cat Digital
Working with our enterprise partners and Cat Dealers, we execute key components of Caterpillar’s digital and marketing portfolios, including global marketing & branding, connectivity, enterprise data, analytics and AI, equipment management, eCommerce, digital marketing, rental & used digital solutions, and aftermarket leads & insights.
We collect and process large amounts of data from more than 1.5M connected assets and other data sources, such as engineering recommendations for maintenance, dealer work order invoices, inspections, and many others.
We use the data generated to run advanced analytics, materialize common services, and transform data into business-changing insights. This data feeds a suite of applications—including eCommerce, equipment management, service and condition monitoring—to support customers in the industries we serve.
Just a quick heads-up: We start reviewing applications as soon as they come in, so if you’re interested, don’t wait too long! We may close the advert early if we feel we’ve got a strong pool of potentially suitable applicants.
Don’t miss out, get your application in soon!
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Posting Dates
November 4, 2026 - November 18, 2026
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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