Prepare introduction plans for new products (NPI), monitor progress across all NPI elements, and take corrective action as needed. Develop and maintain regional training to support new product launches.
Maintain up-to-date knowledge of the industry, products, and services, and promote Caterpillar’s value advantage to support selling activities.
Mentor less experienced colleagues on all facets of the role, with particular emphasis on product, service, and application knowledge and Caterpillar systems.
Consistently contribute to Voice of Customer (VOC) collection and the development of segmented value selling strategies, and help deploy them.
Serve as the primary link for technical information between the regions and the Product Groups for Work Tools, providing key regional input and helping build business cases for the Unmet Customer Needs process.
Support customer and dealer visits to Cat facilities and other job-related project initiatives.
What You Will Have (Core Skills)
Technical Excellence: Strong product and application knowledge.
Customer Focus and Relationship Management: Ability to build and sustain productive, long-term relationships with customers and vendors through a consultative, customer-back approach, delivering customized solutions, training, and communications that solve customer pain points.
Effective Communication: Ability to deliver clear, compelling communications, including public presentations, that engage diverse internal and external audiences.
Value Selling: Ability to translate offerings and solutions into dollarized customer benefits based on each customer’s business-critical points.
Negotiation: Ability to negotiate successfully and collaboratively across the organization and with external vendors and customers.
Top Candidates Will Also Have
University degree, preferably in engineering, business, or marketing
Regional industry expertise
Knowledge of another language (an advantage)
Extensive commercial experience (10+ years) in dealer- and/or customer-facing roles
Additional Information
Travel: This role requires 50% travel across all Core Regions.
Location: This role is located in Peoria, IL or Den Bosch.
Visa sponsorship and ISE support is not available for this position.
Relocation assistance within the US will be considered.
Summary Pay Range
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Posting Dates
November 10, 2026 - November 17, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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