Build and elevate thought leadership for key executive voices, and own content/distribution for our social employee advocacy programs
Ensure consistency in voice, tone, and regular posting rhythm, leading to high-quality brand presence and continued audience engagement & expansion
Develop strategies for influencer relationships and promotion of our employer branding and recruiting initiatives
Amplify Content & Communications
Partner with Product & Industry Marketing team to distribute blogs, videos, and thought leadership content
Work with Communications team to support PR moments, announcements, and corporate storytelling
Translate long-form content into high-performing social formats
Drive Demand Generation & Pipeline via Social
Build campaigns that generate leads through paid and organic social channels
Support ABM programs by targeting priority accounts on platforms like LinkedIn, Demandbase, X, Instagram, and Tik Tok.
Partner with Demand Generation to promote gated content, webinars, events (trade shows), and product campaigns
Plan and manage paid social programs, including sponsored content, retargeting campaigns, and account-based targeting
Continuously test and optimize creative, audiences, and messaging
Measure & Optimize Performance
Build reporting around engagement, reach, and audience demographics
Track and optimize Demand Gen campaigns for lead volume & quality, cost per lead, and pipeline influenced & sourced
Identify high-performing content and scale what works
Provide insights back to the broader Marketing & Communications team
What Success Looks Like (12 Months)
Social channels are aligned, consistent, and contributing to the broader Boston Dynamics in meaningful and scalable ways
Social becomes a consistent contributor to marketing-sourced pipeline, leading to increased lead generation from social channels and higher engagement rates within target accounts
Strong messaging & content alignment across Brand & Communications, Product & Industry Marketing, and Demand Gen
Executive and employee voices activated on social
Who You Are
Minimum of 5 years of experience in social media, digital marketing, brand & communications, or demand generation
Proven ability to drive leads and pipeline through social channels
Strong understanding of paid social platforms (especially Youtube and LinkedIn)
Experience working cross-functionally with content and communications teams
Data-driven with experience in campaign performance analysis
Strong writing and content instincts
Comfortable operating in a fast-paced, performance-oriented environment
Experience in high-tech, industrial, or relevant B2B industries
Familiarity with ABM strategies and tools
Experience supporting executive social presence
Experience with social media management (Sprout Social), marketing automation and CRM platforms
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position.
The base pay range for this position is between $120,000 to $145,000.00 annually. Base pay will depend on multiple individualized factors, including, but not limited to, internal equity, job-related knowledge, skills, and experience. This range represents a good-faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.
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