Delivery activities for BU/Local based on user characteristics.
Focus on localisation process and execution to scale up global campaigns.
Maintenance routine campaigns for active users to boost DAU and MAU.
Pull ideas and insights by focusing on dashboard optimisation and data analysis for key barriers.
Key feature management to facilitate company-wide teams for user comms.
What We’re Looking For
Relevant experience in digital marketing planning and execution within the tech, gaming, internet, or e-commerce sectors.
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
The capability to work independently, exercising sound judgment and demonstrating strong initiative, in addition to possessing excellent problem-solving skills, a keen attention to detail, and a results-oriented mindset.
Nice to Haves
Prior experience in implementing and configuring marketing automation and/or CRM platforms such as Braze, Salesforce Marketing Cloud, Hubspot, or similar systems.
A deep understanding of and a strong inclination towards the rapidly evolving crypto, blockchain, and technology industries, accompanied by the ability to adapt to market developments and apply current trends in digital marketing to achieve growth objectives.
Demonstrated success in growing and managing a robust user base, utilizing advanced digital marketing strategies, tools, and techniques to effectively engage, nurture, and retain customers.
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
