Works with customer facing functions including, but not limited to, Oncology and Vascular Care Sales, Customer Service, Directors of National Accounts, Channel Management and aligns with, and where required establishes relationships with GPOs, Distributors, and other pertinent customers and partners to drive growth.
Establishes and maintains relationships with US based thought leaders, key opinion leaders, prioritized associations and medical societies as required to stay updated on current and emerging trends in clinical practices, market, and competitive trends.
US Region Tracking, monitoring, and reporting in a cohesive and articulate manner account wins, losses & pricing adjustments -- and synthesis of opportunities and risks. The Marketing Manager will be required to provide regular reports to Management and provide input to budget, projections, and forecasts.
Participates as a Marketing Core Team Member on cross-platform teams initiatives, delivering the marketing leadership and support needed to the relevant projects. Works constructively with internal functions including Regulatory Affairs, Medical Affairs, Quality, Finance and leadership.
Ensure that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.
Develop, and utilize market analyses and market research where necessary, and evaluate results to optimize the marketing planning process.
About you
A successful candidate will be strong marketing professional who contributes as a core member of the GuardIVa relaunch team. They bring expertise in areas such as branding, product development, and forecasting, while demonstrating the ability to drive strategy, influence stakeholders, and execute initiatives that deliver business results.
Minimum Requirements
Bachelor’s degree
At least 5 years of product marketing or commercial marketing experience within medical device, diagnostics, life sciences, biotech, or healthcare
Experience developing and executing annual marketing plans, growth strategies, and sales enablement for a product portfolio.
Demonstrated experience partnering directly with sales teams and external customers to drive market growth.
Experience conducting market analysis, competitive analysis, and customer research to support business decisions.
Manage portfolio performance including demand management, backorder response strategies and product remediation communication
Ability to travel up to 20%
Preferred Qualifications
MBA or advanced degree
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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- Primary Work Location
- USA NJ - Franklin Lakes
Additional Locations
Work Shift 

 At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
- Salary Range Information
- $120,900.00 - $193,400.00 USD Annual
