Summary
The Director serves as the enterprise authority for brand implementation, governance, and adoption. The position shapes long-term capability strategies and operating models that improve brand consistency, organizational effectiveness, and business performance globally.
The role owns enterprise frameworks, governance mechanisms, and enablement programs that support effective implementation at scale. Success is achieved through executive influence, strategic leadership, and disciplined execution.
The Director monitors successful implementation through KPIs, dashboards, governance reviews, and value realization metrics to ensure continuous improvement and sustainable business impact.
Success Profile
Standardized implementation strategies, governance models, and toolkits adopted globally.
Improved organizational capability and brand execution maturity across business units and regions.
Measurable increases in adoption, compliance, operational efficiency, and execution quality.
Enhanced executive stakeholder alignment and advocacy for enterprise brand priorities.
Demonstrated business value realization through brand consistency and operational effectiveness.
Successfully leading complex, global, matrixed environments while delivering enterprise outcomes.
Key Responsibilities
Define and own the enterprise brand implementation strategy and multi-year roadmap.
Establish and lead global governance structures, standards, and operating models.
Drive enterprise prioritization and investment decisions related to brand enablement and execution.
Serve as a strategic advisor to leadership on brand adoption and implementation effectiveness.
Lead enterprise capability-building initiatives, training programs, and change management strategies.
Establish KPI frameworks and performance dashboards to measure business impact and value realization.
Drive cross-functional alignment across marketing, communications, commercial, digital, operations, and business leadership teams.
Sponsor transformational initiatives that enhance scalability, compliance, and execution excellence.
Identify risks, opportunities, and continuous improvement initiatives across the enterprise.
Lead and develop high-performing teams, external partners, and strategic vendor relationships.
Skills and Competencies
Enterprise Leadership: Shapes enterprise priorities and organizational direction.
Strategic Vision: Develops long-term strategies aligned with corporate objectives.
Execution Excellence: Drives disciplined implementation of strategic priorities.
Functional Expertise: Deep expertise in brand governance, operations, and implementation.
Stakeholder Leadership: Builds partnerships across functions and leadership levels.
Influence Without Authority: Drives alignment and accountability in matrixed organizations.
Operational Rigor: Establishes scalable processes, controls, and governance.
Data-Driven Decision Making: Uses analytics and insights to optimize performance.
Strategic Communication and Change Leadership: Influences executives and drives adoption.
Education, Qualifications, and Experience
Education
Bachelor’s degree in Marketing, Business, Communications, or related field required.
Master’s degree or MBA preferred.
Experience
12–15+ years of progressive experience in branding, marketing operations, communications, transformation, or related disciplines.
Significant experience leading global enterprise-wide implementation and governance programs.
Demonstrated success influencing executive leadership and driving organizational change.
Experience leading teams, enterprise initiatives, and cross-functional operating models.
Proven history of delivering measurable business impact in complex global organizations.
Qualifications
Expertise in enterprise strategy, governance, and operating model design.
Strong business acumen and understanding of organizational priorities.
Experience building scalable frameworks, standards, and performance systems.
Exceptional leadership, collaboration, and executive influencing capabilities.
Demonstrated ability to lead transformation and drive organizational adoption.
Additional Information
Travel requirement: Approximately 15–25% domestic and international travel, based on business needs.
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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- Primary Work Location
- USA NJ - Franklin Lakes
Additional Locations
Work Shift 

 At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
- Salary Range Information
- $192,000.00 - $307,200.00 USD Annual
