YOUR TASKS AND RESPONSIBILITIES
Retail Media Measurement Strategy & Ownership
Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise-grade foundation across priority retailers.
Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies, ensuring Retail Media KPIs can be compared with National Media and Unified Marketing Measurement (UMM) outcomes.
Create and maintain a measurement roadmap across Retail Media Networks (RMNs), including methodology definitions, maturity stages, and clear status tracking.
Build Scalable Data, Reporting & Governance
Partner with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake, with a focus on quality, consistency, and scalability.
Guide the development of multi-tiered reporting solutions that serve both retail-specific and enterprise-level needs, including:
Foundational reporting (platform-reported metrics)
Advanced analytics (incrementality, ROI, cross-channel impact)
Self-service dashboards for retail-specific and enterprise-level users
Set and govern data standards, QA processes, and metric definitions so insights remain trusted and consistent across retailers, platforms, and reporting environments.
Connect Insights Across the Enterprise
Integrate retail media performance and retail health metrics into broader enterprise insights in partnership with Customer Business Teams (CBTs) and cross-functional analytics teams.
Define and implement the retail measurement operating model, aligning multiple reporting systems to support distinct use cases while maintaining a single source of truth.
Bring stakeholders together around RMN data sources, ingestion pipelines, and reporting ecosystems to reduce duplication and increase confidence in decision-making.
Advance Partnerships & Innovation
Collaborate directly with retail media platforms and measurement partners such as Amazon Marketing Cloud, Scintilla, and RMN tools to expand data access, measurement capabilities, and innovation.
Support test-and-learn initiatives, including AI-enabled RMN tools and emerging measurement solutions, to continuously evolve retail media analytics capabilities.
WHO YOU ARE
Bayer seeks an incumbent who possesses the following
Required Qualifications
Bachelor’s degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or a related field preferred.
Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments).
Deep expertise with at least one of the following platforms
Amazon Marketing Cloud
Scintilla
Vendor Central
Familiarity with third‑party ecommerce analytics tools such as Intentwise or Helium 10.
Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.
Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau).
Strong ability to influence cross‑functional stakeholders and senior leaders through data‑backed insights and clear storytelling.
Ability to operate independently, manage ambiguity, and lead complex initiatives without formal people management responsibility.
Preferred Qualifications
10+ years of experience in analytics, measurement, or media performance roles, with deep exposure to retail media and eCommerce analytics.
How You’ll Make an Impact
Retail media measurement becomes consistent, credible, and connected to National Media and enterprise business outcomes.
Activation teams can use retail media measurement to support in-platform and near real-time allocation and optimization.
Retail analytics insights are embedded into planning, optimization, and investment decision workflows.
Stakeholders rely on standardized, self-service analytics rather than ad hoc reporting.
Retail media insights help improve efficiency, effectiveness, and return on media investment.
This posting will be available for application until at least July 28, 2026.
Employees can expect to be paid a salary between $144400 - 216600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
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Bayer is an E-Verify Employer.
Location
United States : New Jersey : Whippany
Division
Consumer Health
Reference Code
876864
Contact Us
Email
hrop_usa@bayer.com
