Identify and prioritize growth opportunities for Bayer Consumer Health within the digestive health space, and develop them into compelling consumer propositions and scalable initiatives by combining deep local market and consumer insights with Bayer’s global science expertise.
Track and analyze business performance across volume, value, sell-out, distribution, market share, penetration, profitability, media ROI, competitive activity and consumer research, and recommend agile corrective actions.
Lead the execution and evaluation of integrated brand activity across advertising, media, digital, search, social, influencer, content, PR, promotions, sampling, pharmacy education, in-store visibility and e-commerce activations.
Plan, deploy and track advertising, promotion and shopper budgets against strategic priorities, with discipline on ROI, reach, frequency, conversion and business impact.
Partner closely with sales, trade marketing, e-commerce, revenue growth management and distribution teams to drive availability, visibility, recommendation, trial generation and fast response to market trends.
Work closely with agency partners, regulatory, medical/legal, finance, supply and cross-functional teams to develop compliant, insight-led campaigns and execute brand activity systems with speed, quality and measurable outcomes.
WHO YOU ARE
Masters in Business Administration with 7 to 9 years of category/brand/marketing experience, preferably in FMCG, consumer health, OTC, or other high-velocity consumer categories. Preferably from a Tier 1/ 2 institute.
Strong consumer insight, data analytics, commercial acumen, media and digital fluency, innovation execution, agency leadership and cross-functional collaboration skills.
Strong English communication skills (verbal, written and presentation) is a must
Proactive, agile and commercially grounded, with the ability to convert consumer and market data into clear decisions, fast action plans and measurable business impact.
Entrepreneurial mindset with strong execution discipline, comfort with ambiguity and the ability to manage multiple priorities in a fast-paced FMCG-style environment.
Preferred qualification: Experience managing scaled consumer brands, OTC or digestive health portfolios, e-commerce growth, media effectiveness programs or consulting projects is a plus.
- Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here
- https://www.bayer.com/enfstrategyfstrategy
Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext. Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. For checking the authenticity of such emails or advertisement you may approach us at HROP_INDIA@BAYER.COM.
YOUR APPLICATION
Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.
Location
India : Maharashtra : Thane
Division
Consumer Health
Reference Code
896170
Contact Us
+ 022-25311234
