The successful candidate will play a key role in shaping portfolio strategy, executing product launches, supporting business planning, and ensuring Baxter remains a trusted partner to healthcare providers across Singapore.
Portfolio Overview
Patient Support Systems (PSS)
The PSS portfolio focuses on improving patient safety, mobility, and clinical outcomes through solutions that support patients and caregivers across the continuum of care.
Key product categories include
Hospital Beds
ICU Beds
Therapeutic Surfaces and Mattresses
Patient Handling and Mobility Solutions
Stretchers and Transport Solutions
Global Surgical Solutions (GSS)
The GSS portfolio supports healthcare providers in creating safe, efficient, and connected surgical environments.
Key product categories include
Surgical Tables
Operating Room Lights
Surgical Pendants
Integrated Operating Room Solutions
Video Management Systems
Front Line Care (FLC)
The FLC portfolio provides diagnostic and assessment solutions that enable frontline clinicians to make informed care decisions.
Key product categories include
Welch Allyn Diagnostic Solutions
Vital Signs Monitoring
Physical Assessment Devices
Diagnostic Cardiology Solutions
Key Responsibilities
1. Portfolio Management & Market Insights
Support the development and execution of portfolio plans aligned with country and regional business objectives.
Manage product lifecycle activities, including product launches, portfolio updates, and product phase-out initiatives.
Conduct market research, customer analysis, and competitive assessments to identify market trends, customer needs, and business opportunities.
Analyze market dynamics and competitor activities, providing insights and recommendations to support business decisions.
2. Marketing Execution & Commercial Support
Develop and execute marketing programs and customer engagement initiatives to increase product awareness and utilization.
Create and maintain marketing materials, sales tools, customer presentations, and promotional resources.
Coordinate product launch activities, including launch readiness, customer education, and cross-functional implementation.
Partner closely with Sales and distributors to support commercial activities, customer opportunities, and portfolio adoption.
3. Customer, Distributor & Stakeholder Engagement
Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), biomedical teams, and other key stakeholders.
Provide product, clinical, and application training to distributors and commercial teams.
Support product demonstrations, evaluations, workshops, congresses, symposiums, and educational programs.
Gather customer and distributor feedback to identify opportunities for portfolio improvement and market growth.
4. Cross-Functional Collaboration & Business Performance
Collaborate with Sales, Regulatory Affairs, Medical Affairs, Supply Chain, Finance, and Regional Marketing teams to ensure successful execution of portfolio initiatives.
Support forecasting, demand planning, inventory management, and business review activities.
Monitor portfolio performance and marketing effectiveness, recommending improvement actions where appropriate.
Ensure all activities comply with company policies, industry regulations, quality standards, and ethical requirements.
Education & Experience
Bachelor's Degree in Life Sciences, Pharmacy, Nursing, Biomedical Engineering, Business, Marketing, or a related discipline.
Minimum 5 years of experience in Product Management, Product Marketing, Clinical Marketing, Commercial Excellence, or related healthcare commercial roles.
Experience within medical devices, healthcare technology, patient monitoring, connected care solutions, or related healthcare industries preferred.
Experience working with distributors or indirect commercial models is an advantage.
Experience managing healthcare professional engagement programs and KOL relationships.
Proven experience supporting product launches, marketing execution, customer education programs, and commercial initiatives.
Knowledge of the Singapore healthcare market and hospital environment is preferred.
Qualifications & Skills
Strong commercial and strategic thinking capabilities.
Excellent analytical skills with the ability to convert insights into actionable business plans.
Strong project management and organizational skills.
Excellent communication, presentation, and stakeholder management abilities.
Ability to influence and collaborate effectively across a matrix organization.
Strong customer focus and market orientation.
Self-motivated, proactive, and results-driven.
Ability to manage multiple priorities in a fast-paced environment.
Commitment to Baxter's ethics, quality, compliance, and customer-centric values.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
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