Your Role at Baxter
This is where your ideas lead to success!
As an Associate Marketing Manager you will lead marketing analytics and new market expansions for the Infusion Therapies & Technologies (ITP) division while serving as the upstream marketing lead for our pharmacy tools portfolio. Baxter’s ITP division is a $6B global business that includes a vast portfolio of products, e.g., IV solutions, clinical nutrition, infusion technologies, specialized patient monitoring, and digital health platforms.
This role plays a critical part in shaping ITP’s geographic expansion strategy and ensuring the long‑term success through strong analytics and cross‑functional project leadership. This individual will have the opportunity to partner closely with global commercial teams across all commercial divisions, finance, R&D, project management, and manufacturing strategy to execute assigned projects. Approximately 60% of the role is focused on market expansion strategy and execution, while 40% is focused on supporting analytics.
What you’ll be doing
New Market Expansion Strategy
Partner with regional marketing, regulatory, and commercial teams to define and prioritize geographies for expansion.
Build business cases, incorporating market sizing, financial modeling, barriers to entry, and launch implications.
Develop structured expansion frameworks and templates to drive consistency and repeatability across geographical markets.
Assess regulatory, reimbursement, competitive, and customer environment considerations for new market entry.
Coordinate with Manufacturing Strategy, plants, and logistics teams for COGS and freight production considerations into market assessments across all regions.
Work collaboratively with regional teams and support the transition of ownership from product teams to regional commercial stakeholders.
Market Analytics & Insight Generation
Develop dashboards, tools, and models to monitor category trends across the ITT division including but no limited to utilization patterns, pricing, and competitive movements.
Integrate secondary market data, customer insights, and internal performance to build a holistic view of category performance.
Perform forecasting and scenario analysis to support annual and quarterly planning, strategic planning, portfolio optimization and investment decisions.
Transform data into executive-ready dashboards and insight summaries that support portfolio and investment decisions for upstream marketing and leadership teams.
Who You Are
You are a highly analytical and detail‑oriented marketer who thrives on transforming data into clear insights that drive decision‑making. You bring strong proficiency with analytical and project management tools—including Excel, Power BI, Tableau, Clarivate, MS Project, and Smartsheet—and you apply them confidently to structure complex problems, develop models, and communicate findings with clarity.
You excel at managing multiple projects simultaneously, creating organized plans, driving accountability, and proactively mitigating risks. You communicate with precision, simplify complexity for diverse audiences, and bring a calm, solutions‑oriented approach to ambiguous situations. You work effectively across global, matrixed teams, influencing and motivating cross‑functional partners without formal authority.
What You Bring
Bachelor’s degree in marketing, business or science/technology field required; advanced coursework or an MBA is a plus.
2+ years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry. Experience supporting global or regional markets is strongly preferred.
Demonstrated ability to conduct market sizing, forecasting, and scenario modeling to support strategic and financial decision‑making.
Proficiency with analytics tools, forecasting systems, and data visualization platforms such as Excel, Power BI, Tableau, and other relevant technologies.
Proven success managing complex, cross‑functional projects with clear timelines, milestone tracking, risk mitigation, and stakeholder alignment.
Strong cross‑functional leadership skills, with the ability to influence global teams and drive accountability across matrixed environments.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The minimum salary for this position is €36 800.00 annually. Your initial pay could be at the minimum or higher based on skills and expertise, experience, and other relevant factors, all of which are subject to change. This position may also be eligible for competitive benefits, discretionary bonuses, and/or long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.