Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
Present reports, POVs and other materials to clients on a regular basis over the phone and in person
Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
Ensure data accuracy, integrity, and consistency across deliverables.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualifications
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
Ability to identify business challenges and applying analytics-led strategies to address them.
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
Comfortable working in ambiguous situations
Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.
