Structure the work in manner that keeps the teams aligned and informed with shared calendars, clear intake paths, and a point of view on what Backblaze will and won’t do
Fold partner marketing into Marketing’s broader planning so partner programs, launches, and campaigns move with brand, product marketing, and demand generation priorities
Stay agile and responsive as opportunities evolve and shift around you
Lead the reporting cadence on impact, in collaboration with the business intelligence team, at a level consumable from c-suite to team meetings
Translate our story for partners
Take Product Marketing’s core positioning and materials and adapt them for each partner’s sellers, architects, and customers: joint value propositions, partner-facing narratives, and co-branded messaging that stay true to how Backblaze talks about itself.
Equip priority partners’ teams to get Backblaze right, with kits, one-pagers, and sales plays built alongside Enablement and Partnerships
Build brand with the ecosystem
Raise Backblaze’s profile with the most credible names in AI through joint narratives, co-presented content, webinars, and thought leadership that establish Backblaze as a storage leader for AI
Coordinate announcements with Communications, including the disclosure requirements that come with being a public company
Working with the events team, advocate for Backblaze’s presence at AI-first events and moments where we can show up with strategic partners
Bridge marketing and enablement
Working with the content and creative team, build co-branded reference architectures, joint case studies and customer references, and informative announcements that help customers make decisions
Work with DevRel and Sales Engineering around content and enablement with technical depth, they can provide the substance but you’ll need to provide structure and promotion
Own how Backblaze appears on partner surfaces: integration and partner pages, directories, marketplace listings, co-branded assets, and Powered By Backblaze materials, and documentation. Keep them accurate, current, and consistent
Support analyst submissions for partner-validated architectures alongside our Analyst Relations team
The Right Fit
Required
7–10 years in B2B technology marketing, including 4+ years in partner, alliance, or ecosystem marketing at an infrastructure, cloud, data, or AI company.
A record of launching and running co-marketing with partners larger than your own company, and of earning priority from a partner’s marketing team
Proven skill at translating core product positioning into partner-specific narratives, and the writing ability to draft them yourself. Bring samples
Technical fluency to work with Sales Engineers and partner architects: cloud and object storage, S3-compatible APIs, and how AI and data pipelines use storage (training data, checkpoints, inference)
Experience planning and executing a presence at major industry conferences, ideally in the AI ecosystem
Comfort reading pipeline and campaign data in Salesforce and dashboards that others build, and turning it into decisions
The discipline to work solo: set priorities, hold them, and use AI tools to multiply your output without lowering the bar
Strongly Preferred
Partner marketing experience at an AI cloud, AI infrastructure vendor, or data platform.
Experience with partner-hosted conferences and co-presented programming at GTC scale.
Public company experience, including work within disclosure requirements for partner announcements.
Experience standing up partner marketing in a function that did not have a home.
A background producing technical proof: reference architectures, benchmark-backed content, and customer references.
Logistics
Location: Remote – US
Travel: ~25%, concentrated around major AI events and partner meetings
Reports to: VP, Marketing
Partners with: Partnerships & Ecosystem, Product Marketing, Revenue Operations, Channel Marketing, Content and Creative, Demand Generation, Communications, Analyst Relations
Backblaze Perks
Healthcare for family, including dental and vision
Competitive compensation and 401K
RSU grants for full-time employees
ESPP program
Flexible vacation policy
Maternity & paternity leave
MacBook Pro to use for work plus a generous stipend to personalize your workstation
Childcare bonus (human children only)
Fertility treatment and support
Learning & development program
Commuter benefits
Culture that supports a healthy work-life balance
Pay Transparency
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is $135,000 – $150,000
At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries, but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.
To understand more about the data we collect and process as part of your application, please view our Backblaze Employee Privacy Notice.
