Avalara
From Avalara's careers page
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What You'll Do Avalara is transforming tax compliance into a seamless, automated digital experience.
What You'll Do Avalara is transforming tax compliance into a seamless, automated digital experience. Within our Micro & Emerging Business unit, we are building a unified self-serve compliance platform for small merchants and lodging operators by bringing DAVO and MyLodgeTax together. As a Senior Program Manager, you will lead the cross-functional operations of this flagship initiative. You will drive alignment, accountability, and execution across dedicated engineering teams, central platform groups, business development, billing systems, and shared services. Reporting to Evan Wright (VP & GM, SMB Business), this role gives you startup-style agility and scope backed by the data, customers, and infrastructure of an established global SaaS leader. Lead program delivery. Own the integrated plan, milestones, and critical path for the DAVO and MyLodgeTax consolidation, including the platform rebuild, customer migration, and security and compliance deadlines. Run the cross-team operating model. Set up operating rhythms, dependency maps, and clear service agreements with engineering, central platform, business development, filing operations, and corporate systems teams. Drive billing and systems work. Coordinate roadmaps and delivery for card and ACH checkout, self-serve pricing and quoting, HubSpot, ERP integrations, and the APIs underneath them. Align partner integrations. Coordinate timelines across POS and property-management integrations, marketplace apps, and integration partners so customers can sign up and onboard without talking to sales. Give executives clear visibility. Build dashboards tracking self-serve conversion, support volume, and acquisition economics, and write decision memos that make trade-offs easy to act on. Modernize how programs run. Use AI tools for status updates, risk detection, and documentation, and help CPMO turn what works here into playbooks for the rest of Avalara. #LI-Remote What Your Responsibilities Will Be Lead the end-to-end go-to-market strategy, campaign planning, and execution for DAVO to accelerate merchant acquisition, trial sign-ups, and active user growth. Own marketing initiatives across app marketplaces, POS ecosystems (e.g., Clover, Square, Toast, Shopify, and others), and merchant-embedded channels to drive app installs and partner-referred growth. Partner with Product and Growth teams to optimize the self-serve buying journey, conversion paths, digital onboarding, and activation funnels. Develop compelling, merchant-centric messaging, landing pages, digital campaigns, and educational content that articulate the time-saving and compliance benefits of daily automated sales tax. Plan and execute multi-channel demand generation programs across digital advertising, email nurture streams, partner co-marketing, and industry activations. Utilize modern marketing technology, automation, and AI-powered tools to scale campaign testing, optimize messaging variations, and eliminate friction across marketing funnels. Track and analyze full-funnel PLG telemetry and marketing performance metrics (install-to-activation rates, customer acquisition cost, retention, and ROI) to steer marketing investments and campaign optimizations. AI Proficiency Use approved AI and automation tools to streamline operations, including project setup, documentation accuracy, sales queue handling, and invoicing workflows. Build reusable prompts, templates, and lightweight automations to reduce manual rework and help delivery teams prepare client projects faster. Track efficiency and data quality gains, sharing effective AI workflows and best practices across the team. What AI success looks like: Demonstrated experience applying practical AI/automation tools to improve day-to-day workflow speed, quality, and documentation accuracy. A proactive mindset for identifying process bottlenecks and building scalable, reusable solutions. What You'll Need to be Successful What you’ll bring 7+ years of experience leading complex, cross-functional technical programs at a SaaS or enterprise technology organization. Proven track record delivering programs involving subscription billing, payments/checkout workflows, or complex enterprise platform and integrations. A track record of driving accountability across a matrixed organization without direct authority. Experience delivering against fixed milestones and deadlines, including legacy platform migrations. Executive-level communication skills, with the ability to distill technical and commercial trade-offs into clear recommendations. Comfort using AI tools in your daily work to synthesize information and move faster. Preferred Experience with product-led growth (PLG) or self-serve funnels. Experience with POS, property-management, or e-commerce partner integrations. A background in tax, compliance, or fintech. Solid foundation in Agile, Scrum, or SDLC delivery frameworks A bachelor’s degree in business, technology, information systems, or a related field, or equivalent experience. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. Lead the end-to-end go-to-market strategy, campaign planning, and execution for DAVO to accelerate merchant acquisition, trial sign-ups, and active user growth. Own marketing initiatives across app marketplaces, POS ecosystems (e.g., Clover, Square, Toast, Shopify, and others), and merchant-embedded channels to drive app installs and partner-referred growth. Partner with Product and Growth teams to optimize the self-serve buying journey, conversion paths, digital onboarding, and activation funnels. Develop compelling, merchant-centric messaging, landing pages, digital campaigns, and educational content that articulate the time-saving and compliance benefits of daily automated sales tax. Plan and execute multi-channel demand generation programs across digital advertising, email nurture streams, partner co-marketing, and industry activations. Utilize modern marketing technology, automation, and AI-powered tools to scale campaign testing, optimize messaging variations, and eliminate friction across marketing funnels. Track and analyze full-funnel PLG telemetry and marketing performance metrics (install-to-activation rates, customer acquisition cost, retention, and ROI) to steer marketing investments and campaign optimizations. AI Proficiency Use approved AI and automation tools to streamline operations, including project setup, documentation accuracy, sales queue handling, and invoicing workflows. Build reusable prompts, templates, and lightweight automations to reduce manual rework and help delivery teams prepare client projects faster. Track efficiency and data quality gains, sharing effective AI workflows and best practices across the team. What AI success looks like: Demonstrated experience applying practical AI/automation tools to improve day-to-day workflow speed, quality, and documentation accuracy. A proactive mindset for identifying process bottlenecks and building scalable, reusable solutions. What you’ll bring 7+ years of experience leading complex, cross-functional technical programs at a SaaS or enterprise technology organization. Proven track record delivering programs involving subscription billing, payments/checkout workflows, or complex enterprise platform and integrations. A track record of driving accountability across a matrixed organization without direct authority. Experience delivering against fixed milestones and deadlines, including legacy platform migrations. Executive-level communication skills, with the ability to distill technical and commercial trade-offs into clear recommendations. Comfort using AI tools in your daily work to synthesize information and move faster. Preferred Experience with product-led growth (PLG) or self-serve funnels. Experience with POS, property-management, or e-commerce partner integrations. A background in tax, compliance, or fintech. Solid foundation in Agile, Scrum, or SDLC delivery frameworks A bachelor’s degree in business, technology, information systems, or a related field, or equivalent experience.
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