Design, implement and monitor experiments across the website
Analyse test results and provide clear recommendations to stakeholders
Manage and optimise product recommendation strategies and personalisation activity
Partner closely with Product, UX, Design and Digital teams to support key initiatives
Use customer behaviour data to identify journey pain points and opportunities for improvement
Present findings and recommendations to senior stakeholders
Balance multiple priorities across BAU activity and strategic change programmes
About you
We're looking for someone who can hit the ground running and bring proven experimentation experience from an eCommerce environment.
You'll ideally have
Hands-on experience delivering A/B testing and experimentation programmes
Strong understanding of conversion rate optimisation (CRO)
Experience using experimentation platforms such as Monetate, Optimizely, Adobe Target, VWO or similar
Strong analytical skills with the ability to interpret data and turn insight into action
Experience using Google Analytics (GA4)
Exposure to tools such as Contentsquare or similar customer experience platforms
Good understanding of eCommerce KPIs including conversion rate, engagement and bounce rate
Excellent stakeholder management and communication skills
The ability to influence, challenge and collaborate with a wide range of teams
A proactive, organised and adaptable approach to work
Why join Asda?
This role offers the chance to work within one of the UK's largest retailers, giving you exposure to large-scale digital optimisation programmes and a broad range of stakeholders across the business.
You'll enjoy
A varied role where you can be analytical, strategic and creative
The opportunity to make a visible impact on the customer experience
Fast feedback loops and the ability to see the results of your work quickly
